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Juices Market in Russia

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Juices Market in Russia
M ANAGERIAL ECONOMICS
-- MIB 2014 --

Instructor:

Ekaterina Sokolova
Senior Lecturer

Table of contents
Market definition ........................................................................................................................ 3
Cost Structure ........................................................................................................................... 12
Demand drivers......................................................................................................................... 15
Competitors analysis ................................................................................................................. 19
Conclusion ................................................................................................................................ 21
Five Forces analysis .................................................................................................................. 23
Costs of typical firm ...................................................................................................... 23
Customers and Demand ................................................................................................. 24
Substitutes and Complements ........................................................................................ 26
Competitors and competition ......................................................................................... 27
Threat of Entry .............................................................................................................. 29
Resources and Suppliers ................................................................................................ 30
Conclusion. Nature of competition and strategies of long‐term profitability: .................. 31
Reference list ............................................................................................................................ 32

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