Journal of Marketing Management
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Journal of Marketing Management
Publication details, including instructions for authors and subscription information: http://www.tandfonline.com/loi/rjmm20
Competitive advantage, private-label brands, and category profitability
Michael S. Pepe , Russell Abratt & Paul Dion a b a b c
Siena College, New York, USA
Nova Southeastern University, Florida, USA and Wits Business School, University of the Witwatersrand, South Africa c Susquehanna University, Pennsylvania, USA Version of record first published: 16 Aug 2011.
To cite this article: Michael S. Pepe , Russell Abratt & Paul Dion (2012): Competitive advantage, private-label brands, and category profitability, Journal of Marketing Management, 28:1-2, 154-172 To link to this article: http://dx.doi.org/10.1080/0267257X.2010.498145
PLEASE SCROLL DOWN FOR ARTICLE Full terms and conditions of use: http://www.tandfonline.com/page/terms-andconditions This article may be used for research, teaching, and private study purposes. Any substantial or systematic reproduction, redistribution, reselling, loan, sub-licensing, systematic supply, or distribution in any form to anyone is expressly forbidden. The publisher does not give any warranty express or implied or make any representation that the contents will be complete or accurate or up to date. The accuracy of any instructions, formulae, and drug doses should be independently verified with primary sources. The publisher shall not be liable for any loss, actions, claims, proceedings, demand, or costs or damages whatsoever or howsoever caused arising directly or indirectly in connection with or arising out of the use of this material.
Journal of Marketing Management Vol. 28, Nos. 1–2, February 2012, 154–172
Journal of Marketing Management
Publication details, including instructions for authors and subscription information: http://www.tandfonline.com/loi/rjmm20
Competitive advantage, private-label brands, and category profitability
Michael S. Pepe , Russell Abratt & Paul Dion a b a b c
Siena College, New York, USA
Nova Southeastern University, Florida, USA and Wits Business School, University of the Witwatersrand, South Africa c Susquehanna University, Pennsylvania, USA Version of record first published: 16 Aug 2011.
To cite this article: Michael S. Pepe , Russell Abratt & Paul Dion (2012): Competitive advantage, private-label brands, and category profitability, Journal of Marketing Management, 28:1-2, 154-172 To link to this article: http://dx.doi.org/10.1080/0267257X.2010.498145
PLEASE SCROLL DOWN FOR ARTICLE Full terms and conditions of use: http://www.tandfonline.com/page/terms-andconditions This article may be used for research, teaching, and private study purposes. Any substantial or systematic reproduction, redistribution, reselling, loan, sub-licensing, systematic supply, or distribution in any form to anyone is expressly forbidden. The publisher does not give any warranty express or implied or make any representation that the contents will be complete or accurate or up to date. The accuracy of any instructions, formulae, and drug doses should be independently verified with primary sources. The publisher shall not be liable for any loss, actions, claims, proceedings, demand, or costs or damages whatsoever or howsoever caused arising directly or indirectly in connection with or arising out of the use of this material.
Journal of Marketing Management Vol. 28, Nos. 1–2, February 2012, 154–172