Jolibee Expanding Strategy
Executive summary Jollibee Food Corporation is the epitome of entrepreneurial success in the Philippines. What started as an ice cream parlor had spawned into a national brand that even the likes of McDonalds cannot top. At present, Jollibee has established a global presence with the opening of stores in countries such as the US, Hong Kong, Guam, Brunei and Vietnam, just to name a few. I, employed as a consultant to the Vietnam country manager, will prepare this report to audit and analysis its plan to expand operation in the country. As a starting point, a thorough analysis of the possible strategies for Jollibee and choose the best, follow it is about how to making this strategy better in future operating in Viet Nam market In this report, it using some strategies to analyze problem and making suggestion: In this section of evaluating possible alternative strategies – substantive and limited growth, or retrenchment strategies for a chosen organization, we will evaluate it by measuring how advantage and disadvantage of these strategies, base on that we can also draw the measuring about suitability, feasibility and acceptability of these finally my choice between these plans is market penetration, market development, related diversification and franchising. Base on explaining of these strategies, we can still draw the best strategy for JFC. At present, my opinion is related diversification because it fit with current position of JFC in Viet Nam’s market. To better use related diversification, JFC should prepare resource, finance and investment to use franchising method, this market entry strategies can support well for diversification at Ha Noi segment. In addition, the role and responsibilities of sales department and marketing department should be made clear to better support diversification strategy. In overall, these two department both have the responsibility of research market and customer behavior to set appropriate price with good