John Yates Marketing Mix
Marketing Mix
There are four parts to the marketing mix: product, place, promotion, and price. These are the key factors to the success of any business, they should all compile to your business mission statement or your overall goal. Each has to work for itself and work with the other; you have to make sure you know what you want your salon to be associated with and how you want customers to see you as a professional. What is your Unique Selling Point (USP) - the thing that makes you different to other retailers?
Product
In this case, the core product would be the hairdressing service that you are providing. You need to consider the image that you are trying to portray and where you want to be in terms of the market – who is your …show more content…
Other services that you can offer could be hair removal, derma-lifts, nail care, tanning, and eyebrow/eyelash alteration.
Hair and beauty is an appealing concept to potential clients, as it would bring people to choose you because busy people generally prefer to get their services at one place rather than going to the trouble of going to and fro. It would also mean that you could promote yourself by having more than one type of service and you would have more of a variety which would increase your market share, the public would be more likely to come looking for a certain product and take a look at other offers at same time. …show more content…
Nowadays the internet is the biggest opportunity for business to advertise their products; however your service is something that is more localised. Large salon companies usually do have websites for customers to refer to; however it may be a waste of time at the beginning. I advise you to advertise yourself through other websites however, for example the www.ineedpampering.com company who provide gift vouchers for experience days at different top hairdressers, saunas and spas, and luxury resorts.
You can advertise your salon by having a countdown and putting a sign in the shop window and making posters/leaflets of having so-many days until opening, and then publicise by holding a grand opening, in which you can have first customer discounts, all to encourage people to try your salon. Something you might want to consider is having a website in which you can tell the public about
There are four parts to the marketing mix: product, place, promotion, and price. These are the key factors to the success of any business, they should all compile to your business mission statement or your overall goal. Each has to work for itself and work with the other; you have to make sure you know what you want your salon to be associated with and how you want customers to see you as a professional. What is your Unique Selling Point (USP) - the thing that makes you different to other retailers?
Product
In this case, the core product would be the hairdressing service that you are providing. You need to consider the image that you are trying to portray and where you want to be in terms of the market – who is your …show more content…
Other services that you can offer could be hair removal, derma-lifts, nail care, tanning, and eyebrow/eyelash alteration.
Hair and beauty is an appealing concept to potential clients, as it would bring people to choose you because busy people generally prefer to get their services at one place rather than going to the trouble of going to and fro. It would also mean that you could promote yourself by having more than one type of service and you would have more of a variety which would increase your market share, the public would be more likely to come looking for a certain product and take a look at other offers at same time. …show more content…
Nowadays the internet is the biggest opportunity for business to advertise their products; however your service is something that is more localised. Large salon companies usually do have websites for customers to refer to; however it may be a waste of time at the beginning. I advise you to advertise yourself through other websites however, for example the www.ineedpampering.com company who provide gift vouchers for experience days at different top hairdressers, saunas and spas, and luxury resorts.
You can advertise your salon by having a countdown and putting a sign in the shop window and making posters/leaflets of having so-many days until opening, and then publicise by holding a grand opening, in which you can have first customer discounts, all to encourage people to try your salon. Something you might want to consider is having a website in which you can tell the public about