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Jfk Museum Case Study

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Jfk Museum Case Study
College Students
Inline with museum's goal to preserve and promote JFK legacy, thus it is necessary to make sure that museum is interesting for this young generation
They are a potential member for the museum
It needs to create a dynamic and interesting events for this segment

Corporate/ Institution
The museum offers service to host corporate events at museum.
Besides fulfill its mission to promote the legacy of JFK, the museum can also get financial benefit from corporate membership and donation to support museum development and maintenance.
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