Jetblue
Case 26
JetBlue Airlines: Will It Remain “Blue”
By: Shurui Sun
CONTENTS Part 1: Introduction …………………………………… Page 2-3
Part 2: SWOT Analysis ………………………………… Page 3-6
Part 3: Porter Five Forces Analysis ………………………Page 6-8
Part 4: Financial Analysis ……………………………… Page 8-13
Part 5:Problems and Solutions ……………………………Page 13-14
Part 6: Recommendation …………………………………Page 14-15
Part 1: Introduction
JetBlue Airlines Corporation was established on February, 1999 by David Neeleman and commenced operations in August 2000. In 2001, JetBlue Airline Company went public and was listed on Nasdaq as JBLU. There are three primary segments on the airline industry: major airlines, regional airlines, and low-fare airlines. JetBlue is an American low-cost airline. It is the 7th largest passenger carrier in the United States based on revenue passenger miles as reported by those airlines. JetBlue operates primarily on point-to-point routes with its fleet of 110 Airbus A320 aircraft and 41 EMBRAER 190 aircraft. The headquarters is located in the Long Island City neighborhood of the New York City borough of Queens. The main operation base is John F. Kennedy International Airport. JetBlue operations focus on four airports, Boston Logan International Airport, Long Beach Airport, Fort Lauderdale-Hollywood International Airport and Orlando International Airport. Today, JetBlue principally operates inland routes and international routes between the Caribbean, the Bahamas, Bermuda, Barbados, Costa Rica, Dominican Republic, Jamaica, and Mexico. End by 2011, JetBlue serves 71 destinations in 21 states, and twelve countries in the Caribbean, South American and Latin America.
At present, David Barger holds the post of president and CEO and Joel Peterson as chairman. Several of JetBlue's executives, including Neeleman, are former Southwest Airlines employees. JetBlue Started by following low-cost, it is similar with Southwest Airlines’ approach. However, Neeleman
JetBlue Airlines: Will It Remain “Blue”
By: Shurui Sun
CONTENTS Part 1: Introduction …………………………………… Page 2-3
Part 2: SWOT Analysis ………………………………… Page 3-6
Part 3: Porter Five Forces Analysis ………………………Page 6-8
Part 4: Financial Analysis ……………………………… Page 8-13
Part 5:Problems and Solutions ……………………………Page 13-14
Part 6: Recommendation …………………………………Page 14-15
Part 1: Introduction
JetBlue Airlines Corporation was established on February, 1999 by David Neeleman and commenced operations in August 2000. In 2001, JetBlue Airline Company went public and was listed on Nasdaq as JBLU. There are three primary segments on the airline industry: major airlines, regional airlines, and low-fare airlines. JetBlue is an American low-cost airline. It is the 7th largest passenger carrier in the United States based on revenue passenger miles as reported by those airlines. JetBlue operates primarily on point-to-point routes with its fleet of 110 Airbus A320 aircraft and 41 EMBRAER 190 aircraft. The headquarters is located in the Long Island City neighborhood of the New York City borough of Queens. The main operation base is John F. Kennedy International Airport. JetBlue operations focus on four airports, Boston Logan International Airport, Long Beach Airport, Fort Lauderdale-Hollywood International Airport and Orlando International Airport. Today, JetBlue principally operates inland routes and international routes between the Caribbean, the Bahamas, Bermuda, Barbados, Costa Rica, Dominican Republic, Jamaica, and Mexico. End by 2011, JetBlue serves 71 destinations in 21 states, and twelve countries in the Caribbean, South American and Latin America.
At present, David Barger holds the post of president and CEO and Joel Peterson as chairman. Several of JetBlue's executives, including Neeleman, are former Southwest Airlines employees. JetBlue Started by following low-cost, it is similar with Southwest Airlines’ approach. However, Neeleman