Jet Blue
An Airline for the People
Management Accounting
02/27/2013
An Airline for the People
JetBlue Airlines has a short but overall successful history in air travel. According to the “Customer Protection” page of their website (2012), their goal is, and always has been, “bringing humanity back to air travel.” JetBlue values its strong company culture, as described on their “Work Here” website page (n.d.), and its communication structure encourages upward and downward communication, which lessens the power gap within the organization. JetBlue works with many different third party companies and vendors to procure the goods and services that JetBlue customers have grown accustomed to; such as the roomy Airbus A320s. There have been lapses in JetBlue’s communication ethics; however, their major mistakes seem to be few and far between. Their strong leadership is likely the reason that they have such a short list of mishaps. JetBlue’s entire culture is based on excellent customer service, and they carefully select their team accordingly (JetBlue, 2012).
History
JetBlue is a young airline, compared to its competitors. According to JetBlue’s online History webpage (n.d.), it was founded in February of 1999 by David Neeleman, as “New Air.” The focus of Neeleman’s vision was to bring customer service back to the air, hence his decision to install televisions at each seat, making JetBlue the first airline to provide live satellite television to their customers (Mount, 2004). JetBlue’s online History webpage (n.d.) states that in February of 2000, JetBlue took off on its very first flight from its hub at John F. Kennedy International Airport (JFK), down to Fort Lauderdale, FL. Over the course of this year, JetBlue added 10 service destinations to their itinerary and, on December 21, 2000, flew their one millionth customer. Then, just four months later, they flew their two millionth customer (JetBlue - History, n.d.).
This fledgling airline continued to grow
Management Accounting
02/27/2013
An Airline for the People
JetBlue Airlines has a short but overall successful history in air travel. According to the “Customer Protection” page of their website (2012), their goal is, and always has been, “bringing humanity back to air travel.” JetBlue values its strong company culture, as described on their “Work Here” website page (n.d.), and its communication structure encourages upward and downward communication, which lessens the power gap within the organization. JetBlue works with many different third party companies and vendors to procure the goods and services that JetBlue customers have grown accustomed to; such as the roomy Airbus A320s. There have been lapses in JetBlue’s communication ethics; however, their major mistakes seem to be few and far between. Their strong leadership is likely the reason that they have such a short list of mishaps. JetBlue’s entire culture is based on excellent customer service, and they carefully select their team accordingly (JetBlue, 2012).
History
JetBlue is a young airline, compared to its competitors. According to JetBlue’s online History webpage (n.d.), it was founded in February of 1999 by David Neeleman, as “New Air.” The focus of Neeleman’s vision was to bring customer service back to the air, hence his decision to install televisions at each seat, making JetBlue the first airline to provide live satellite television to their customers (Mount, 2004). JetBlue’s online History webpage (n.d.) states that in February of 2000, JetBlue took off on its very first flight from its hub at John F. Kennedy International Airport (JFK), down to Fort Lauderdale, FL. Over the course of this year, JetBlue added 10 service destinations to their itinerary and, on December 21, 2000, flew their one millionth customer. Then, just four months later, they flew their two millionth customer (JetBlue - History, n.d.).
This fledgling airline continued to grow
References: Anonymous (2008). Attensity selected to assist JetBlue airways in understanding and acting on customer feedback Dainton, M. & Zelley, E. (2011). Applying Communication Theory for Professional Life: A Practical Introduction (2nd ed.) DOT (2011). Retrieved from http://www.dot.gov/affairs/2011/ dot11511.html JetBlue (2002). Retrieved from http://investor.jetblue.com/phoe nix.zhtml?c=131045&p=irolnewsArticle&ID=332451&highlight= JetBlue (2003). Retrieved from http://investor.jetblue.com/ph oenix.zhtml?c=131045&p=irolnewsArticle&ID=469948&highlight= JetBlue (2007). Retrieved from http://investor.jetblue.com/phoe nix.zhtml?c=131045&p=irol-newsArticle&ID=965052&highlight JetBlue (2010). Retrieved from http://investor.jetblue.com/phoe nix.zhtml?c=131045&p=irol-newsArticle&ID=1472362&highlight= JetBlue (2012). Retrieved from http://investor.jetblue.com/phoe nix.zhtml?c=131045&p=irolnewsArticle&ID=1650773&highlight= JetBlue (2012). Retrieved from http://www.jetblue.com/flying- on-jetblue/customer-protection/ JetBlue (2012). Retrieved from https://workhere.jetblue.com/sap (bD1lbiZjPTEwMCZkPW1pbg==)/bc/bsp/sap/zhrcf_apply_ext/application.do Mount, I. (2004). Retrieved from http://www.inc.com/magazine/ 20040401/25neeleman.html MSNBC (2007). Retrieved from http://www.msnbc.msn.com/id/ 17166299/ns/travel-news/t/jetblue-apologizes-after-passengers-stranded/#.T1vJtIGm-So Wilen, J. (2007). Retrieved from http://www.usatoday.com/money/ economy/2007-05-10-364234841_x.htm