Jean Shrimpto John Stephen: The Mod Subculture Of The 1960s
The 1960s were a time of radical change. In Great Britain, a new super-cool subculture was beginning to form. It is popularly known as the Mod (Modernist) Movement. As a result of the baby boom, the British population became increasingly younger, which led to the rise of the Mod subculture. Because the older generations were more conservative, the fashion market was left wide-open for young entrepreneurs who were more familiar with the wants and needs of their new, hip customers. Fashion innovators like, Mary Quant and John Stephen, and famous hairstylist, Vidal Sassoon, dominated the industry with their original designs and styles. Not only did clothing begin to take precedence over everything else, but music and media also evolved and created a new infatuation amongst teenagers and young adults. Supermodels Jean
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In an attempt to shift the mood from post-war dullness, Stephen, known famously for initiating the “Peacock Revolution”, used flamboyant colors and bold patterns and fabrics to create these hip, eye-catching garments. Similar to fellow designer, Mary Quant, Stephen relied on his wild imagination. Dubbed the “King of Carnaby Street” after the major success of his fourteen storefronts that were directed towards the young male shopper. (bio.com). His window displays alone caught the attention of passersby and were incredibly inviting, which helped market his garments. Rounded, tabbed collared shirts (mainly in bright greens, pinks, and blues) and multi-colored denim were a popular look for teenage boys and young men. The psychedelic and bold floral prints, the textured fabrics, funky accessories, and structured jackets and suits also attracted rock 'n' roll legends like The Beatles, The Rolling Stones, The Kinks, and The Who. (bio.com). Additionally, in the late 1960s, Stephen began to develop clothing for women, dressing Hollywood royalty like Elizabeth Taylor and Marlene Dietrich.
In an attempt to shift the mood from post-war dullness, Stephen, known famously for initiating the “Peacock Revolution”, used flamboyant colors and bold patterns and fabrics to create these hip, eye-catching garments. Similar to fellow designer, Mary Quant, Stephen relied on his wild imagination. Dubbed the “King of Carnaby Street” after the major success of his fourteen storefronts that were directed towards the young male shopper. (bio.com). His window displays alone caught the attention of passersby and were incredibly inviting, which helped market his garments. Rounded, tabbed collared shirts (mainly in bright greens, pinks, and blues) and multi-colored denim were a popular look for teenage boys and young men. The psychedelic and bold floral prints, the textured fabrics, funky accessories, and structured jackets and suits also attracted rock 'n' roll legends like The Beatles, The Rolling Stones, The Kinks, and The Who. (bio.com). Additionally, in the late 1960s, Stephen began to develop clothing for women, dressing Hollywood royalty like Elizabeth Taylor and Marlene Dietrich.