jco donut and coffee
SWOT AnalysisStrength:
Donuts are made by using a modern machines.
Almost half of the raw materials are imported,chocolate from Belgium and milk importedfrom New Zealand. Coffee beans for drinksimported from Italy and Kosta Rica.
Concept “open kitchen”
Weakness:
Not standing alone yet outside the mall as DunkinDonuts that already have selfsupporting Cafe that has alot of stand alone outside the mall.Opportunities: Award
the best brand with product innovation.
Best Donut, 2006" in Free Magazine 2006. In 2008,J.CO Donuts & Coffee was awarded "The IntegratedMarketing Strategy Champion 2008" in the SWA business magazine and Markplus & Co.
DISC AWARD 2008 for the category of BreakthroughCampaign in Food & Beverage. Threats:
J.CO, be imitated by the Malaysian citizen, hefound Big Apple.
Competitors
J.CO Donuts & Coffee has some competitors:I-Crave and Krispy Kreme, and DunkinDonuts
HE MARKETING PLAN Target Market Our target market are Argentine's people, from middle toupper class. J.CO Donuts & Coffee targeting the middle toupper social classes with the modern lifestyle, fond of socialactivities like hanging out in the cafe, and fond of food and beverages with premium brand. Children to adults (4-50years) can consume our products. Because J.CO offer donutsthat are not only delicious but also healthy. Because, J.COnot just use the sugar, but also honey and dark chocolate isgood for health so it's not too sweet and healthy to eat.
Expected Sales
To start marketing, we opened 10 outlets J.CO in
Argentina’s
mall or Plaza. Each one of our outletstargeting 1000 donuts, and 500 coffee / yogurt sold eachday. In the first year, 80% we are sure will be sold in eachday, and will increase each year.
Packaging Component To simply the sales, the box of donuts, coffee, and yogurtwill be translated in Spanish and English. On the list ofmenu at outlets also written in two languages
(Spanish
andEnglish). Also, J.CO
Donuts are made by using a modern machines.
Almost half of the raw materials are imported,chocolate from Belgium and milk importedfrom New Zealand. Coffee beans for drinksimported from Italy and Kosta Rica.
Concept “open kitchen”
Weakness:
Not standing alone yet outside the mall as DunkinDonuts that already have selfsupporting Cafe that has alot of stand alone outside the mall.Opportunities: Award
the best brand with product innovation.
Best Donut, 2006" in Free Magazine 2006. In 2008,J.CO Donuts & Coffee was awarded "The IntegratedMarketing Strategy Champion 2008" in the SWA business magazine and Markplus & Co.
DISC AWARD 2008 for the category of BreakthroughCampaign in Food & Beverage. Threats:
J.CO, be imitated by the Malaysian citizen, hefound Big Apple.
Competitors
J.CO Donuts & Coffee has some competitors:I-Crave and Krispy Kreme, and DunkinDonuts
HE MARKETING PLAN Target Market Our target market are Argentine's people, from middle toupper class. J.CO Donuts & Coffee targeting the middle toupper social classes with the modern lifestyle, fond of socialactivities like hanging out in the cafe, and fond of food and beverages with premium brand. Children to adults (4-50years) can consume our products. Because J.CO offer donutsthat are not only delicious but also healthy. Because, J.COnot just use the sugar, but also honey and dark chocolate isgood for health so it's not too sweet and healthy to eat.
Expected Sales
To start marketing, we opened 10 outlets J.CO in
Argentina’s
mall or Plaza. Each one of our outletstargeting 1000 donuts, and 500 coffee / yogurt sold eachday. In the first year, 80% we are sure will be sold in eachday, and will increase each year.
Packaging Component To simply the sales, the box of donuts, coffee, and yogurtwill be translated in Spanish and English. On the list ofmenu at outlets also written in two languages
(Spanish
andEnglish). Also, J.CO