Janette Mamedova MArketing Plan
Janette Mamedova
Business Marketing
University Of Wisconsin-Milwaukee
Table of Contents
EXECUTIVE SUMMARY 3
MARKET MIX 4
THREE YEAR SALES FORECAST TABLE 10
ROMI: RETURN ON MARKETING INVESTMENT CALCULATION 12
COMPETITIVE ANALYSIS 13
SEGMENTATION ANALYSIS: 14
IDEAL CUSTOMER ANALYSIS 16
STATEMENT OF MARKETING POSITION 18
SEO INTEGRATED (O2O) MARKETING CAMPAIGNS 19
ONE YEAR TIMELINE 24
3
EXECUTIVE SUMMARY
The aim of this plan is to introduce Elite Nutrition 100% Whey Isolate into the weight loss market. The mission of this product line is to offer a healthy, guilt-free, meal replacement for women. Our core message is: A lean for every lifestyle. Our goal is to offer outrageous customer service and consistently stay below our direct competitors by two dollars. Using our position as a first mover in the health club market, we will penetrate the market and create strong awareness that will yield a break-even point after four years of production and sales. Using primary and secondary research, a SWOT analysis was created to determine the product position in the market and how to use the strengths and opportunities to cast a shade on the threats and weaknesses. This product is not innovative to the market; there are a few other supplement titans in the market who are seen as stiff competition. This plan will analyze demographics, needs, and growth and future demands.
In order to identify our target market, our company surveyed women in various health clubs about their needs and goals. The survey gathered information that could be quantifiable and measured. It is clear there is a real niche and demand for women who do not body build or power lift to find alternative meal replacements to keep their target weight goal.
Our operational plan will be a two-step process. We will acquire 100% Whey Isolate powder from a distributor located regionally close and then brand it as our own and sell it using reps at health clubs and fitness models. Customers have the choice to
Business Marketing
University Of Wisconsin-Milwaukee
Table of Contents
EXECUTIVE SUMMARY 3
MARKET MIX 4
THREE YEAR SALES FORECAST TABLE 10
ROMI: RETURN ON MARKETING INVESTMENT CALCULATION 12
COMPETITIVE ANALYSIS 13
SEGMENTATION ANALYSIS: 14
IDEAL CUSTOMER ANALYSIS 16
STATEMENT OF MARKETING POSITION 18
SEO INTEGRATED (O2O) MARKETING CAMPAIGNS 19
ONE YEAR TIMELINE 24
3
EXECUTIVE SUMMARY
The aim of this plan is to introduce Elite Nutrition 100% Whey Isolate into the weight loss market. The mission of this product line is to offer a healthy, guilt-free, meal replacement for women. Our core message is: A lean for every lifestyle. Our goal is to offer outrageous customer service and consistently stay below our direct competitors by two dollars. Using our position as a first mover in the health club market, we will penetrate the market and create strong awareness that will yield a break-even point after four years of production and sales. Using primary and secondary research, a SWOT analysis was created to determine the product position in the market and how to use the strengths and opportunities to cast a shade on the threats and weaknesses. This product is not innovative to the market; there are a few other supplement titans in the market who are seen as stiff competition. This plan will analyze demographics, needs, and growth and future demands.
In order to identify our target market, our company surveyed women in various health clubs about their needs and goals. The survey gathered information that could be quantifiable and measured. It is clear there is a real niche and demand for women who do not body build or power lift to find alternative meal replacements to keep their target weight goal.
Our operational plan will be a two-step process. We will acquire 100% Whey Isolate powder from a distributor located regionally close and then brand it as our own and sell it using reps at health clubs and fitness models. Customers have the choice to