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James B. Twitchell's VALS System

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James B. Twitchell's VALS System
The article, “What We Are to Advertisers” by James B. Twitchell, introduces a VALS system, which is “The “psychographic” system of SRI is called acronymically VALS (now VALS2+), short for Values and Lifestyle System.” (qut.in Twitchell, 178). He portrays this system as a psychological profiling schemes of American advertising that based on the common-sense view. The consumers are motivated by their social interactions and different resources. They categorized within the eight different subcategorized selections and it organized in a VALS framework: innovators, thinkers, experiencers, makers, fulfilled, believers, achievers, strivers, and survivors.
I agree with James B. Twritchell that he motioned in his article, “Since different products
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