ITC Sonar Kolkata's Marketing Strategy
A Detailed Project Plan on How ITC Sonar, Kolkata Can Increase its Guest List
Presented By:
Sougat Kumar Nayak (Project Director) Raj Bhattacharjee (Asst. Project Director) Sweetie L (Project manager) AnanyaSinha (Asst. Project Manager) KaushikPoddar (Project Co-ordinator) ordinator)
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Table of Contents
About ITC Sonar, Kolkata Objectives and Scope Methodology Action Plans Action Plans (Quarter Wise) Plan application with planned Timelines Plan application with planned Timelines (Quarter Wise) General Budget Seasonal or Periodical Budget Conclusion
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11 13 14 15
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About ITC Sonar, Kolkata
Established since 1987 ITC Sonar, a 5 star hotel in Kolkata having a distinctively modern and sleek architectural design contrasting with the rich historical essence of Kolkata is nestled amidst acres of land, resplendent with greenery, sunshine, and water. This five-star deluxe hotel is en route from the airport and a 30-minute drive from the city centre. This luxury hotel in Kolkata has 238 tastefully appointed guest rooms, the hotel is just a short stroll from the city’s shopping, entertainment, cultural, and business districts. An array of award-winning culinary experiences range from the northwest frontier to traditional Indian delicacies and continental grills Tribute to the city of joy A historical richness of culture coursed through with an irrepressible love of poetry and music, complemented by a tempered inclination for refinement; ITC Sonar celebrates the spirit of Bengal in this exquisitely plush, understatedly stylish 5 star luxury business hotel in Kolkata. Pride of Kolkata Situated close to the airport and just ten minutes from the Salt Lake silicon hub of Kolkata and the city’s shopping, entertainment, cultural and business districts, ITC Sonar offers an elegant oasis of luxury and warmth in an ambience that brings you closer to nature. The first hotel in the world to be registered by United Nations Framework Convention on
Presented By:
Sougat Kumar Nayak (Project Director) Raj Bhattacharjee (Asst. Project Director) Sweetie L (Project manager) AnanyaSinha (Asst. Project Manager) KaushikPoddar (Project Co-ordinator) ordinator)
1
Table of Contents
About ITC Sonar, Kolkata Objectives and Scope Methodology Action Plans Action Plans (Quarter Wise) Plan application with planned Timelines Plan application with planned Timelines (Quarter Wise) General Budget Seasonal or Periodical Budget Conclusion
3 5 6 7 9 10
11 13 14 15
2
About ITC Sonar, Kolkata
Established since 1987 ITC Sonar, a 5 star hotel in Kolkata having a distinctively modern and sleek architectural design contrasting with the rich historical essence of Kolkata is nestled amidst acres of land, resplendent with greenery, sunshine, and water. This five-star deluxe hotel is en route from the airport and a 30-minute drive from the city centre. This luxury hotel in Kolkata has 238 tastefully appointed guest rooms, the hotel is just a short stroll from the city’s shopping, entertainment, cultural, and business districts. An array of award-winning culinary experiences range from the northwest frontier to traditional Indian delicacies and continental grills Tribute to the city of joy A historical richness of culture coursed through with an irrepressible love of poetry and music, complemented by a tempered inclination for refinement; ITC Sonar celebrates the spirit of Bengal in this exquisitely plush, understatedly stylish 5 star luxury business hotel in Kolkata. Pride of Kolkata Situated close to the airport and just ten minutes from the Salt Lake silicon hub of Kolkata and the city’s shopping, entertainment, cultural and business districts, ITC Sonar offers an elegant oasis of luxury and warmth in an ambience that brings you closer to nature. The first hotel in the world to be registered by United Nations Framework Convention on