STUDENT NAME: MOHAMMED FARAAZ KHAN
“IS GOOGLE WATCHING YOU?”
Is GOOGLE watching you? In my opinion the answer is yes, Google is watching you, and your every move made online through Google is being monitored. Every keystroke entered is being monitored by Google through cookies embed in the browser. Google is by far the most popular search engine in the world and is very widely used across the word by millions of users. Google’s business model is advertising and gathers personal data though user login identity. The gathered personal data is used to fine-tune advertising to the user’s needs and preferences. Though the personal data collected is for advertising purpose and stores this information in the Google database. Google is committed to providing privacy for its users their own advertises. This is evident as Google denies a third party to access its user personal identifying information to the extent that denied the Department of justice access to two months of data collected by Google to combat child pornography, Google argued that they had assured its customers that all personal information would be confidential and leaking information of providing those information readily available would be violate user trust. Users that d not want to want to participate in the tracking activities have the option of disabling Google conversion tracking cookies in the browser. Thus users have the option to keep their personal information confidential and limit goggles use of personal data.
Major privacy concerns raised by the Google business model and application in my opinion, is gathering of information through the use of login identity. This is a major issue as to login users must provide various information to Google to create a Google account. A second concern to us was that Google had extended its cookies expiry date to 2038. After much criticism from advocates Google decided to reduce the