IPhone 6
Candace Clark
BRM/353
Howard Kersey
Week One
November 11, 2014
iPhone 6 I went into the Apple store and I observed a lot, the store is really big and bright and is set up to be interactive. When you walk in you feel like you have walked into the future it is not like any other electronic retail store, it is merchandised perfectly to fit the brand. The employees are all so helpful and know there job well; they are very knowledgeable about the Apple products. It was very busy when I went in, but I was greeted and told someone will be right with me, I saw how everyone was going to the iPhone 6 and they were very excited about it. This is why I choose this product because I have heard a lot of good things about it and wanted to see and know for myself what the buzz was about.
Customer Reaction I have personal heard a lot of things about the iPhone 6 and know people who love them and have them now. Many people couldn’t wait for the phone to come out; there were so many pre-orders for the phone and even a waiting list. On the other hand many people thought that the iPhone 6 was a lot like the android because of the bigger face of the phone.
Features of the iPhone 6 The iPhone 6 is larger yet even thinner than before, many may say its better in every way ("Apple", 2014). It has a smooth metal surface with a new Retina HD display, its more powerful and more power efficient. This phone puts hardware and software functions in perfect continuous unison, it’s like no other ("Apple", 2014). Not only does it have Retina HD display it has higher contrast dual domain pixels for more accurate color and wide view angles. The camera has a UV light liquid crystals so they lie exactly where they should. The crystal delivers a superior viewing experience with shaper text and deeper blacks ("Apple", 2014). How was the Product Display Everything in the Apple store is displayed on wooden tables; they make sure you have easy access to test all their
BRM/353
Howard Kersey
Week One
November 11, 2014
iPhone 6 I went into the Apple store and I observed a lot, the store is really big and bright and is set up to be interactive. When you walk in you feel like you have walked into the future it is not like any other electronic retail store, it is merchandised perfectly to fit the brand. The employees are all so helpful and know there job well; they are very knowledgeable about the Apple products. It was very busy when I went in, but I was greeted and told someone will be right with me, I saw how everyone was going to the iPhone 6 and they were very excited about it. This is why I choose this product because I have heard a lot of good things about it and wanted to see and know for myself what the buzz was about.
Customer Reaction I have personal heard a lot of things about the iPhone 6 and know people who love them and have them now. Many people couldn’t wait for the phone to come out; there were so many pre-orders for the phone and even a waiting list. On the other hand many people thought that the iPhone 6 was a lot like the android because of the bigger face of the phone.
Features of the iPhone 6 The iPhone 6 is larger yet even thinner than before, many may say its better in every way ("Apple", 2014). It has a smooth metal surface with a new Retina HD display, its more powerful and more power efficient. This phone puts hardware and software functions in perfect continuous unison, it’s like no other ("Apple", 2014). Not only does it have Retina HD display it has higher contrast dual domain pixels for more accurate color and wide view angles. The camera has a UV light liquid crystals so they lie exactly where they should. The crystal delivers a superior viewing experience with shaper text and deeper blacks ("Apple", 2014). How was the Product Display Everything in the Apple store is displayed on wooden tables; they make sure you have easy access to test all their
References: Apple. (2014). Retrieved from http://store.apple.com/us