The company has two major hurdles that it continually must battle to be successful. The first is the rapid advancement of technology in a monopolistic competition. The second is the expectations of its customer base. There is a significant amount of competitors within this market that are constantly dueling to be cutting edge or have the latest technology. The other is the customer base and their requirements to have a product that satisfies their needs and wants for his or her everyday lives. The uniqueness that Apple has is that they are a luxury product maker and thus must provide a product that tips the scale and compels one to want to purchase such a product. Thus far, Apple clearly understands this dynamic and is doing very well and looks to be pulling…
Apple has done an excellent job keeping the suspense levels high for consumers by releasing one Apple product yearly. Anticipation grows each year several months before the actual release date and consumers pre-order and wait in line for days to be the first to get the latest and greatest Apple gadget before everyone else. The iPhone 5 was easily the highest anticipated and sought after Apple gadget to come on the market. Five million units were sold in its very first weekend on the market. So many were sold that the supply could not meet the demand and people were placed on a waiting list before it was actually released.…
Steve Jobs unveiled iPhone to the world on January 09, 2007 by defining it as a wide screen iPod Touch featuring functionalities of phone and an Internet communicator named iPhone. Apple IPhone is considered apples most innovate and best selling product according to “the secret to Apple’s success” article they raised a point about Apple’s marketing strategy, “Making markets vs. addressing markets – Some claim that Apple doesn’t ask people what they need but gives them products they decide they want.” In a competitive industry such as the mobile device industry, no consumer would purchase a cellphone unless they perceive its worth as valuable. No body necessarily needs an apple iPhone they have many options however, they want the phone because they value the product. Another marketing strategy worth noting is how Apple markets their products. Apple has demonstrated a cool factor in their product; the Attention they spent on the design and detail distinguishes Apple’s products from other competitors.…
The IPhone 5 is a waste of money but it is so popular, so why does everyone want to have it. I believe that this phone is not as good as everyone has been hyping it up to be. The IPhone 5 sold over 5 million phones three days after its release. In addition, the (IPhone 5 is available right now in the U.S. and 30 other countries and more than 100 countries by the end of the year) Apple reported. The IPhone 5 comes in 3 different models 16GB, 32GB, 64GB and also is available in white, black, or silver. Apple stock reached its sixth highest record in the last seven days from the release date. If you can’t afford the new IPhone or don’t want it right now the IPhone 4 is available for free with 2 year contracts at multiple providers. I am one of those people that don’t need to have the newest hottest items. Plus I don’t like an apple product the only thing that I own from apple is an IPod and that’s it. I owned an IPhone and I wasn’t that impressed there were something’s I liked but not many for me to spend that much money on it.…
The IPad was launched in 2010 and has had enormous staying power in terms of keeping a lot of its popularity it is only recently it has gone downhill and is only now starting to decline. This shows the IPad is still a very popular product and as Apple has the resources to update its products and get them back to the top of the technology league table.…
Even though Apple is a very successful company they still have some weakness. Apple products are expensive and some products lack customization. Because Apple products are so great, which makes them premium products they can be expensive for many consumers. Some Apple products are considers a distraction electronic device. Accidents such as auto-mobile crashes have been caused by people using electronic devices.…
Apple has shown its capability to create innovative product that meet and exceed its customer’s satisfaction and has also been able to keep that stream of innovations going until today. It has enable these innovations to play off of each other. It demonstrated his ability to break from away from the computer market and created successfully new markets with its iPod, iPhone, and iPad. Apple has developed an ability to sell and market its new products successfully by teaching its customers and the market that the price for an Apple product represents an outstanding value for the quality, design, and functionality. The great…
Are you an Apple or Android? Well today it seems like Apple’s products are the best that’s out there; whether it’s an iPod, MacBook, a smartphone or tablet. According to the class survey 100% of the class own an Apple product, and 58% own 2 or more. Apple products are notorious for being at the front of popular trends. For numerous reasons Apple products drive people to wait in lines for days before an upcoming launch or stay up late to be among the first to pre-order for the latest and greatest devise or mac.…
The Apple products are driven by two factors which are design and the quality. More people around the globe are now going into purchasing of luxury products. This has been the reason why products like the iPod and the latest iPads are being sold out widely (47). Music has also grown and Apple has tapped into this market through the iTunes.…
3. Innovation – Apple’s core products have enjoyed largely rave reviews and enormous profits, but the target market is starting to feel that Apple products are not as revolutionary as before. Even though the processers and screen quality continue to rise, the need to upgrade or buy another version of the same product is waning in consumer’s minds. Apple cannot lose sight of this and continue to explain the benefits of its products to consumers.…
Above all technological products available on the open market why it is that customers’ continually use apple products? What keeps customers constantly coming back for these amazing products? Most people that buy these technologically advanced. Products will stay it’s a popular name brand, it’s a dependable brand, and it’s technologically innovative. To my knowledge that is want sells, because everyone likes name brand things, and the primary reason you would buy this product is because you know it will be a dependable and technologically innovative, since everyone knows that Apple is one of a kind.…
People in our society refer to apple products as a utopia. Apple is considered perfect from the things their products are capable of and of the atmosphere in their stores. A customer says that, “customers are enchanted by ‘relentlessly smiling employees,’ interesting architecture, and an atmosphere that feels like more of an event than a retail store”("Are Apple Stores a Retail Utopia?”). The employees in apple stores are always happy to help and always have an answer for questions the customers ask them. They do the best they can to help you choose the correct item that fits you. The employee will walk the customers around the store and show them all of the features each item provides and the store even allows the feature of being able to test it out before you buy it which is something a lot of users love. A customer says, “you can actually touch the product, and that means you can see how it works. You can feel the keyboard, interact with the software and look at the screen… you can’t do this at most computer stores”("Are Apple Stores a Retail Utopia?"). Having the actual products in the store in a huge benefit of the users because they can test them out. Most computer stores do not have the actual working product available, sometimes they will have a replica that does not actually operate. Ever since the release of apple products the way the…
The Mac Mini is a different direction in the way Apple Computer Inc. has showcased their product over the years. The original designers of the Macintosh had a vision that a $500 dollar computer could be built which exemplified efficiency, uniqueness, and simplicity with a reasonable market price. It is the lowest cost personal computer ever sold by Apple and it represents a change in Apple’s business model. The Mac Mini has the potential to become a staple in everyone’s household similar to the iPod. Made in Taiwan, the Mac Mini looks to boost Apple’s profits up again just as the iMac did in the 1990’s. The market and time will only tell. The Mini represents a revolution in technology and can change the market dramatically if a mass amount of people purchase it the way iTunes changed music distribution and the way the iPod has become a mainstream item all around the world.…
References: Griggs, B., & Sutter, J. (2010, April 3). First iPad buyers excited, curious - CNN.com. CNN. Retrieved April 3, 2010, from http://www.cnn.com/2010/TECH/ptech/04/03/apple.ipad.sale/index.html?hpt=T1…
New mini laptops are expected to sell in the region of 5.2 million units by the end of 2008, 8 million during 2009 and up to 50 million by 2012 - a ten fold growth. Industry analysts are torn whether or not subnotebooks will cannibalize the laptop market, some suggesting that a mere 10% market share will be taken. However, in this economic downturn, people will always look for cheaper products and with mini laptops available from £150-200, perhaps there is a big market after all.…