Iocl Project Report
A PROJECT REPORT
ON
“MARKETING AND PROMOTION OF XTRA POWER
FLEET CARD LOYALTY PROGRAM”
Submitted to
INDIAN OIL CORPORATION LIMITED
DURGAPUR DIVISIONAL OFFICE
BY
RAMENDRA PRATAP SINGH
(09/MBA/28)
NATIONAL INSTITUTE OF TECHNOLOGY
DEPARTMENT OF MANAGEMENT STUDIES
DURGAPUR
Ramendra Pratap Singh
09/MBA/28
Page 1
ACKNOWLEDGEMENT
It gives me immense pleasure, to express my unfeigned and sincere thanks and gratitude to Mr. SOVAN MANDAL ASSISTANT MANAGER
(FLEET MARKETING) for his invaluable guidance during the course of the project. I am thankful to MR KUMARJOYTI ROY CHAUDHU RI (SR. DIVISONAL
RETAIL SALES MANAGER DGP DO) and MR KRISHNENDU CHAUDHURI,
MANAGER (RETAIL SALES) for his inputs and constant encouragement during my internship at IOC.
Finally, I thank department of management studies national institute of technology (Durgapur) for giving me this wonderful opportunity to pursue my internship at IOC.
The stint at IOC was very useful in terms of gaining valuable hands on sales experience and understanding consumer behavior .
Ramendra Pratap Singh
09/MBA/28
Page 2
TABLE OF CONTENT
TOPIC
PAGE
NUMBER
PROJECT SYNOPSIS
4
OBJECTIVES OF THE PROJECT
5
RESEARCH METHEDOLOGY
6
IOCL-AN INTRODUCTION
7-23
SWOT ANALYSIS OF IOCL
24-25
LOYALTY PROGRAM –AN INTRODUCTION
26-28
LOYALTY PROGRAM AT INDIAN OIL
29-33
COMPARISON OF LOYALTY CARD BENEFITS
34-36
WITH OTHER OMC
LISTS OF CUSTOMERS AND THEIR FEEDBACK
37-40
QUESTIONNAIRE FOR RETAILER AND DATA
41-47
FROM RETAILERS
QUESTIONNAIRE FOR CUSTOMER AND DATA
48-54
FROM CUSTOMERS
FINDINGS OF PROJECT
55
CONCLUSION
56
57
RECOMANDATIONS
Ramendra Pratap Singh
09/MBA/28
Page 3
PROJECT SYNOPSIS
Project Title: ―Marketing and Promotion of Xtra POWER FLEET CARD Loyalty Program‖.
Introduction to the project:
In the present world where there is intense competition, it becomes very necessary to retain
loyal
ON
“MARKETING AND PROMOTION OF XTRA POWER
FLEET CARD LOYALTY PROGRAM”
Submitted to
INDIAN OIL CORPORATION LIMITED
DURGAPUR DIVISIONAL OFFICE
BY
RAMENDRA PRATAP SINGH
(09/MBA/28)
NATIONAL INSTITUTE OF TECHNOLOGY
DEPARTMENT OF MANAGEMENT STUDIES
DURGAPUR
Ramendra Pratap Singh
09/MBA/28
Page 1
ACKNOWLEDGEMENT
It gives me immense pleasure, to express my unfeigned and sincere thanks and gratitude to Mr. SOVAN MANDAL ASSISTANT MANAGER
(FLEET MARKETING) for his invaluable guidance during the course of the project. I am thankful to MR KUMARJOYTI ROY CHAUDHU RI (SR. DIVISONAL
RETAIL SALES MANAGER DGP DO) and MR KRISHNENDU CHAUDHURI,
MANAGER (RETAIL SALES) for his inputs and constant encouragement during my internship at IOC.
Finally, I thank department of management studies national institute of technology (Durgapur) for giving me this wonderful opportunity to pursue my internship at IOC.
The stint at IOC was very useful in terms of gaining valuable hands on sales experience and understanding consumer behavior .
Ramendra Pratap Singh
09/MBA/28
Page 2
TABLE OF CONTENT
TOPIC
PAGE
NUMBER
PROJECT SYNOPSIS
4
OBJECTIVES OF THE PROJECT
5
RESEARCH METHEDOLOGY
6
IOCL-AN INTRODUCTION
7-23
SWOT ANALYSIS OF IOCL
24-25
LOYALTY PROGRAM –AN INTRODUCTION
26-28
LOYALTY PROGRAM AT INDIAN OIL
29-33
COMPARISON OF LOYALTY CARD BENEFITS
34-36
WITH OTHER OMC
LISTS OF CUSTOMERS AND THEIR FEEDBACK
37-40
QUESTIONNAIRE FOR RETAILER AND DATA
41-47
FROM RETAILERS
QUESTIONNAIRE FOR CUSTOMER AND DATA
48-54
FROM CUSTOMERS
FINDINGS OF PROJECT
55
CONCLUSION
56
57
RECOMANDATIONS
Ramendra Pratap Singh
09/MBA/28
Page 3
PROJECT SYNOPSIS
Project Title: ―Marketing and Promotion of Xtra POWER FLEET CARD Loyalty Program‖.
Introduction to the project:
In the present world where there is intense competition, it becomes very necessary to retain
loyal