Investor Perception towards Online Trading in Chennai D. Anitha Kumari
VOLUME No. 2 (2013), ISSUE No. 5 (May)
ISSN (Online): 2320-0685
Investor Perception towards Online Trading in Chennai
D. Anitha Kumari
Lecturer - Dept of Management Studies
Sri Ramanujar Engineering College
Vandalur, Chennai, India
G. Ramasamy
Librarian
Sri Ramanujar Engineering College
Vandalur, Chennai, India
K. Sandhya
Research scholar, Dept. of Management,
Vels University, Chennai, India.
Abstract
Online trade share market has emerged as one of the greatest and easiest ways to invest share by the investors. This study sheds light on the how these online trade market work and how they are satisfying their investors. It aims at studying the investor’s perception of online trading in share market also helps to find out accessing the present level of service provided and identifying the areas which require attention for improving its services. Data collected from 113 respondents in Chennai indicated that the investor’s have referred others to online share market. The share brokers may improve services of proper response from the dealer, putting the orders without delay. Online trade markets can issue the cheque to customer earlier it would increase the customer confidence. New account processing time can be completed within 3-4 days.
Keywords: Online trade, Share Market, Online operations, Stock markets.
Introduction
The internet revolution has been changing the fundamentals of our society. It shapes the way we communicate and the way we do business. It brings us closer and closer to vital sources systems tailored to our specific needs; therefore, we can serve ourselves better by making our own decisions. This prevailing shift of the business paradigm is reshaping the financial industry and transforming the way people invest.
Internet stock trading can be an exciting way to trade stocks, with transactions being accomplished within minutes and sometimes seconds. Web base stock trading has become a very popular
ISSN (Online): 2320-0685
Investor Perception towards Online Trading in Chennai
D. Anitha Kumari
Lecturer - Dept of Management Studies
Sri Ramanujar Engineering College
Vandalur, Chennai, India
G. Ramasamy
Librarian
Sri Ramanujar Engineering College
Vandalur, Chennai, India
K. Sandhya
Research scholar, Dept. of Management,
Vels University, Chennai, India.
Abstract
Online trade share market has emerged as one of the greatest and easiest ways to invest share by the investors. This study sheds light on the how these online trade market work and how they are satisfying their investors. It aims at studying the investor’s perception of online trading in share market also helps to find out accessing the present level of service provided and identifying the areas which require attention for improving its services. Data collected from 113 respondents in Chennai indicated that the investor’s have referred others to online share market. The share brokers may improve services of proper response from the dealer, putting the orders without delay. Online trade markets can issue the cheque to customer earlier it would increase the customer confidence. New account processing time can be completed within 3-4 days.
Keywords: Online trade, Share Market, Online operations, Stock markets.
Introduction
The internet revolution has been changing the fundamentals of our society. It shapes the way we communicate and the way we do business. It brings us closer and closer to vital sources systems tailored to our specific needs; therefore, we can serve ourselves better by making our own decisions. This prevailing shift of the business paradigm is reshaping the financial industry and transforming the way people invest.
Internet stock trading can be an exciting way to trade stocks, with transactions being accomplished within minutes and sometimes seconds. Web base stock trading has become a very popular
References: Anil Sharma, Neha Seth, (2012) "Literature review of stock market integration: a global perspective", Qualitative Research in Financial Markets, Vol Chien-Ta Bruce Ho, K.B. Oh, (2008) "Measuring online stock broking performance", Industrial Management & Data Systems, Vol Mohammad Ali Ashraf and Hasanur Raihan Joarder (2009) “Effect of Information Technology on Stock Market Trade Volume and Volatility: Case for Dhaka Stock Exchange in Bangladesh” AU J.T 265-270 (Apr. 2009) Technical Report 265. Nidhi Walia and Ravinder Kumar (2007) ‘Online Stock Trading in India: An Empirical Investigation’, Indian Journal of Marketing, Vol.XXXVII,No