Intuit Presentation
Intuit
By: Florentina Hunt
MKT 570
Sullivan University
Intuit is a company that develops and sells financial tax solution.
Founded by Scott Cook and Tom Proulx in 1983
Cook and Proulx wanted a simpler and easier way of bill paying.
For over 25 years Intuit has been revolutionizing people 's lives.
Their mission was to solve important business and financial management problems.
Consumer research is a significant part of there growing company. Intuit spends 20% of it’s net revenue on consumer research each year. The company conducts site visits to individual homes or businesses to observe.
A lab study invites consumers to one of the U.S. research labs to test new products and ideas.
Intuit products are designed for small businesses
They offer Quickbooks which is a bookeeping and payroll software program.
Another program they offer is Turbo Tax, it’s a step-by-step tax preparation program.
The software solves financing and tax problems, in a simpler and easy-to-use manner.
Intuit found out that simplicity is the key and not in depth accounting analysis.
Intuit has earned $3.1 billion in revenue in 2008, and employees over 8,000 in the US.
Some of the success that Intuit has earned can be contributed to previous Microsoft Money customers. Microsoft finally gave up the battle of 18-years with Quicken, the victory was a rare win against the software giant.
Intuit has to stay engaged with its customers ' needs and wants in order to stay ahead of
Microsoft.
Word of mouth has been Intuit’s biggest marketing campaign roughly 8 out of 10 people bought their product.
Intuit’s growth among younger customers As the world goes mobile the users are getting younger, Intuit needs to stay on top of progress with its programs to capture the market share with the younger generation. Acquiring the finance web site
Mint.com will help expand their growth for the mobile devices.
Intuit believes by expanding its mobile solutions will
By: Florentina Hunt
MKT 570
Sullivan University
Intuit is a company that develops and sells financial tax solution.
Founded by Scott Cook and Tom Proulx in 1983
Cook and Proulx wanted a simpler and easier way of bill paying.
For over 25 years Intuit has been revolutionizing people 's lives.
Their mission was to solve important business and financial management problems.
Consumer research is a significant part of there growing company. Intuit spends 20% of it’s net revenue on consumer research each year. The company conducts site visits to individual homes or businesses to observe.
A lab study invites consumers to one of the U.S. research labs to test new products and ideas.
Intuit products are designed for small businesses
They offer Quickbooks which is a bookeeping and payroll software program.
Another program they offer is Turbo Tax, it’s a step-by-step tax preparation program.
The software solves financing and tax problems, in a simpler and easy-to-use manner.
Intuit found out that simplicity is the key and not in depth accounting analysis.
Intuit has earned $3.1 billion in revenue in 2008, and employees over 8,000 in the US.
Some of the success that Intuit has earned can be contributed to previous Microsoft Money customers. Microsoft finally gave up the battle of 18-years with Quicken, the victory was a rare win against the software giant.
Intuit has to stay engaged with its customers ' needs and wants in order to stay ahead of
Microsoft.
Word of mouth has been Intuit’s biggest marketing campaign roughly 8 out of 10 people bought their product.
Intuit’s growth among younger customers As the world goes mobile the users are getting younger, Intuit needs to stay on top of progress with its programs to capture the market share with the younger generation. Acquiring the finance web site
Mint.com will help expand their growth for the mobile devices.
Intuit believes by expanding its mobile solutions will
References: Kotler, P. and Keller, K. (2011). Marketing Excellence: Intuit from Marketing Management 14 th edition