Preview

Introduction of Share Tea

Satisfactory Essays
Open Document
Open Document
448 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Introduction of Share Tea
INTRODUCTION OF SHARE TEA
Share Tea Dining Business Corporate was founded in 1992 by Mr. Cheng Kai-Lung and we started off our business with to-go black tea and pearl milk tea drinks. With great comments and feedback from our customers Share Tea was known as good tea. Since then, we have expanded our branches all over the world and we have had great success as part of the tea-drinking sector.

In 1992, the very first shop of Share Tea opened in Taipei City;three years later, Share Tea Corporation was founded; in 1999, the franchise brand “CUP-BON” was established in Malaysia successfully; in 2004, the patent T-shaped bag was invented and became a new trend; in 2010, Share Tea first chain store was opened in Hong Kong which is famous for its marvelous cuisines and within a short period of time, 40 chain stores were opened all over Hong Kong and Macao; in 2011, we targeted Chinese markets including Beijing, Shanghai, Guangzhou and Shenzhen; also expanded our markets worldwide from Singapore, Malaysia, Philippines, Brunei and Australia to New York and even Dubai. The image of “a Sharetea drink in your hand” has imprinted in our customers’ minds which leads Sharetea Pearl Milk Tea to its success internationally.
The chairman of Lian-Fa International Sharetea, Cheng Kai-Lung, has always seen himself as a leader in tea-drinking sector. Share Tea is the only beverage industry franchise corporation which is recognized as “Taiwan Good Chain Store” by Ministry of Economis Affairs, Taiwan for 6 consecutive years. We were the only pearl milk tea at the 2009 Taipe Deaflmpics and the only pearl milk tea brand that represented Taiwanese culture in R.O.C 100th birthday celebration.
What we see ourselves in the future is to expand our market like a ripple with a new way of thinking which means health + tea drinks = healthy trend, and a new way of marketing which means creation + tea drinks = creative new fashion. Our mission is to introduce the world the most authentic

You May Also Find These Documents Helpful

  • Powerful Essays

    Jamba Juice

    • 1168 Words
    • 5 Pages

    If it harnesses this brand image, it could experience significant success and growth by adopting a related diversification strategy and creating a new product line of warm nutritional drinks such as tea, chai, or herbal coffee. This strategy would be appropriate given the noticeably unattractive nature of the smoothie market. Knowledge of food-creation processes, relationships with suppliers, and excited, friendly employees would be key success factors in this strategy. Management would need to develop focus testing procedures in order to ensure both the existence and specific locations of demand for these products. Marketing would need to work with management to assess potential target markets and determine if these warm beverages are more suitable for current customers or new customers. These new products would likely be high-margin and fairly expensive, so Marketing would need to create an advertising campaign that makes theses new products attractive despite their price. Operations would need to determine which suppliers to partner with in this new endeavor and negotiate for long-term contracts in order to alleviate the concern of increasing materials costs. As these new products catch on, Operations should also implement a mass customization system which would give consumers flexibility in choosing and altering their products. Finance would need to need to obtain financing for these new…

    • 1168 Words
    • 5 Pages
    Powerful Essays
  • Good Essays

    Twelve Trees is a Canadian company that imports loose teas from China. They receive the tea in bulk from independent Chinese farmers, and package the tea in 400g, 2000g, and 5000g portions for distribution among their retailers, for the price of $110.00, $410.00, and $1,180.00, respectively. Their suppliers reside in the Lingnan area (comprising the Guangdong, Guangxi, and Fujian provinces), and they specialize in Wulong tea, although some of their suppliers also grow green, black, and white teas. During the past fiscal year, the number of retailers interested in purchasing their product in bulk has increased by 37 percent. Twelve Trees attributes their product’s rise in popularity to an increasing interest in alternative health treatments, particularly among young and middle-aged women, and to the fact that the teas are certified organic and grown in a socially responsible manner. While they are excited about the prospects of increased business, Twelve Trees is struggling to find enough Chinese farmers to fill their orders.…

    • 695 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Honest Tea Analysis

    • 781 Words
    • 4 Pages

    As the name suggests Honest tea is a brand that produces 100% organic iced teas, aimed at the health conscious. In this assignment I will attempt to, identify the target market, conduct a situational analysis as well as set SMART communication objectives for the brand.…

    • 781 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Gourmet coffee has made a clear impact in an international environment. Starbucks coffee has become the latest trend here in the U.S.A. (United States of America), as well as in China. The impact in the U.S.A. has been slightly different than Starbucks in China. The writer will explore some positive and negative outcomes of Starbucks coffee in the U.S.A. as well as in China.…

    • 805 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Wang's Fortune Tea

    • 1610 Words
    • 7 Pages

    Wang’s Fortune Tea (WTF) is a Chinese herbal tea, a remedy that has been around since the 1800’s but Wang’s Fortune Tea created it into a pre-packaged reading to drink functional soft drink with a sweetened flavour. They’re product is unique and there is little else like it in the international market. They have managed to create their unique brand image not only through the product itself, but also because of their marketing mix that helps to promote a strong brand image of healthy life, and ancient Chinese remedy.…

    • 1610 Words
    • 7 Pages
    Powerful Essays
  • Satisfactory Essays

    Honest Tea Case Analysis

    • 499 Words
    • 2 Pages

    Since its startup in 1998 Honest Tea has grown tremendously under the leadership of Seth Goldman especially due to the unique business model of operating in the niche market of high growth low calorie nonalcoholic ready-to-drink beverage industry. While the global beverage revenue is expected to reach $994 billion by 2018 at a rate of 3.3% growth, the non-alcoholic, ready-to-drink is expected to grow at a compound rate of 5% and to reach a sales volume of over $200 billion by 2020 (Bailey, 2014). The slower growth in the global beverage industry is primarily influenced by the lower consumption of carbonated soda in developed markets as well as health consciousness in the millenniums. Additionally due to the high obesity rates, many developing…

    • 499 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Mission: “Provide customers with high quality and best value herbal tea through the constant pursuit of innovation and excellence”…

    • 2242 Words
    • 9 Pages
    Powerful Essays
  • Satisfactory Essays

    china tea report

    • 25154 Words
    • 101 Pages

    TANG Xiaolin, LI Qiang, "Implementing GAP to Promote the Development of Chinese Tea," "Chinese Tea…

    • 25154 Words
    • 101 Pages
    Satisfactory Essays
  • Good Essays

    STARBUCKS: SELLING COFFEE IN THE LAND OF TEA Starbucks has been doing business in China since 1999 when they opened their first coffee shop in Beijing. Today, hundreds of Starbucks stores sell coffee in the land of tea, including one at the Great Wall. It has become one of the most popular brands among the country’s 20 – 40-year-old upwardly mobile Chinese, or “Chuppies”, as they’re called, but so far China accounts for only about 10 percent of Starbucks’ sales. Nevertheless, Chairman Howard Schultz believes the country will someday be the company’s largest market outside North America. “The market response,’ he says, “has exceeded our expectations.” This may seem surprising when you consider the fact that the majority of China’s one billion-plus population are tea drinkers who didn’t know what coffee was until Nestle introduced a powdered version on store shelves in the 1980s. But Starbucks is betting that it can win the new generation over by marketing its signature product as an emblem of modern china’s new sophistication. “Coffee represents the change,” says Wang Jinlong, president of Starbucks Greater China. “The disposable income in concentrated on the young people, and this is the place they want to come.” Success in China could depend on how well Starbucks markets itself to what Wang calls the “little emperors.” China’s one-child law has spawned a generation that isn’t interested in collective goals, he says. Instead, they embrace the Western belief in individually that Starbucks embodies. After surveying Chinese consumers, Starbucks compiled a list of the top reasons they go to cafes. Surprisingly, the number one reason was “to gather with family and friend,” while “to drink coffee” lagged behind at number six. Living spaces are generally small and cramped there, making place to congregate important to the Chinese. Da Wei Sun, manager of outlets in Beijing, believes that Starbucks found success in China because it took this idea of a place…

    • 1702 Words
    • 7 Pages
    Good Essays
  • Good Essays

    needs. The importance of a change from bulk tea exports to value added tea products is…

    • 5836 Words
    • 28 Pages
    Good Essays
  • Powerful Essays

    Tapal's Analysis

    • 9398 Words
    • 38 Pages

    Their motto "never compromise on quality" remains the byword on the lips of all engaged in producing Tapal Tea that has resulted in customer's brand loyalty and their unflinching addiction. The testimony of their quality has made them the first tea company in Pakistan to earn the ISO-9001: 2000 Quality Certification, the symbol of supreme quality standards.…

    • 9398 Words
    • 38 Pages
    Powerful Essays
  • Powerful Essays

    Using the Secretary of state for Health Herbal tea “Rectification of names” for herbal tea to get rid of a significant obstacle to the introduction of all routes in to the herbal market of capital compete. Lately, local daily chemical giant Guangdong King Worldwide Group, introduced the establishment of the total investment of 480 million HK King (China) Drinks Ltd., joined the herbal tea Beverage market . Overlord million Yuhua Boss, stated 100s of vast amounts of Chinese herbal tea market includes a capacity as high as 30% annual growth, “the very first make of herbal tea market gap between your large and 2nd, it proves market continues to have much room to understand more about. ”…

    • 1487 Words
    • 6 Pages
    Powerful Essays
  • Powerful Essays

    recent entrants to the world tea market like Kenya, Sri Lanka, and Nepal have gained at the…

    • 3175 Words
    • 13 Pages
    Powerful Essays
  • Satisfactory Essays

    business review

    • 364 Words
    • 2 Pages

    For almost a year of its existence, Got Cha’a aims to take advantage over its other tea house competitors. The operation of the business isproviding their customers a higher level of service to which their customers will achieve comfy zone. Got Cha’a may not be now popular, but someday it’ll be their turn to lead the market. Got Cha’a Bubble Tea House may gain advantage over its older competitors,the business will be more stable and in return may achieve a higher chance of lasting in the end. Got Cha’a Bubble Tea House’s target markets are students, families and barkadas who want to take a break from reality & have a good time together. These target markets would love to drink especially the milk tea, but will also becoming more health conscious. The buyers are usually young people that have adventurous, fun, and group-oriented personality. Got Chaa’s main product is tea. Variations include Milk Tea, Fresh Tea, Yakult Tea, Fruit Tea, and Smoothies. The price of ordinary tea or fresh tea is fifty pesos…

    • 364 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Bubble Milk Tea

    • 983 Words
    • 4 Pages

    Drink is one of the best tourist magnets, whether people like or not. In Hong Kong with a bit of hot days, drinking cold drink is the way to prevent from sunstroke. Now, let’s go to Prince Edward to find out the most famous drink in Hong Kong.…

    • 983 Words
    • 4 Pages
    Good Essays

Related Topics