Introduction
Tentative Syllabus
Department: Management and Marketing
COURSE TITLE: International Marketing
Subject & Nbr: MKTG 470-401
# Units: 3 Credit Hours
Date Syllabus Revised: Spring 2014
Instructor(s): Dr. Felix Abeson
Office Location: GJ 833
Office Hours: Mon: 10:30-AM-12:30 Wed: 10:30-AM-12:30 Fri: 10:30 AM-12:30
Office Phone: (410) 951-3454
E-MAIL: fabeson@coppin.edu
Note: All official communications between students and the University must be via Coppin email addresses. Communications received from students from non-Coppin email addresses will not be recognized.
REQUIRED AND ADDITIONAL TEXTS: Lascu, International Marketing 4th ed. Textbook Media Press, 2013.
Additional Text(s): Journal of International Marketing, Sloan Management Review, Journal of International Business, Fortune, Journal of International Review, Journal of Marketing, Business Horizon, Journal of Advertising, Journal of Marketing, Marketing News.
I. COURSE DESCRIPTION
This course focuses on the analysis of the cultural, legal, political, and economic factors affecting the marketing of goods and services in global markets. Emphasis will be placed on the differences in life styles, beliefs, attitudes, etc., and their influences on the marketing decisions of firms that are involved in international marketing.
II. COURSE OBJECTIVES
Students will be able to:
a) The scope and challenge of international marketing.
b) The cultural, social, political, legal, economic and competitive environment of global markets.
c) The conceptualization, development, and management of products in international markets.
d) Pricing, Promotion and distribution decisions in
Department: Management and Marketing
COURSE TITLE: International Marketing
Subject & Nbr: MKTG 470-401
# Units: 3 Credit Hours
Date Syllabus Revised: Spring 2014
Instructor(s): Dr. Felix Abeson
Office Location: GJ 833
Office Hours: Mon: 10:30-AM-12:30 Wed: 10:30-AM-12:30 Fri: 10:30 AM-12:30
Office Phone: (410) 951-3454
E-MAIL: fabeson@coppin.edu
Note: All official communications between students and the University must be via Coppin email addresses. Communications received from students from non-Coppin email addresses will not be recognized.
REQUIRED AND ADDITIONAL TEXTS: Lascu, International Marketing 4th ed. Textbook Media Press, 2013.
Additional Text(s): Journal of International Marketing, Sloan Management Review, Journal of International Business, Fortune, Journal of International Review, Journal of Marketing, Business Horizon, Journal of Advertising, Journal of Marketing, Marketing News.
I. COURSE DESCRIPTION
This course focuses on the analysis of the cultural, legal, political, and economic factors affecting the marketing of goods and services in global markets. Emphasis will be placed on the differences in life styles, beliefs, attitudes, etc., and their influences on the marketing decisions of firms that are involved in international marketing.
II. COURSE OBJECTIVES
Students will be able to:
a) The scope and challenge of international marketing.
b) The cultural, social, political, legal, economic and competitive environment of global markets.
c) The conceptualization, development, and management of products in international markets.
d) Pricing, Promotion and distribution decisions in