Preview

Internship Report

Satisfactory Essays
Open Document
Open Document
11696 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Internship Report
Internship Report

“Marketability analysis of infoCenter in service sector of Bangladesh market-a case of ZANALA Bangladesh Ltd”

Examination Roll: 030110

Internship Report

“Marketability analysis of infoCenter in service sector of Bangladesh market-a case of ZANALA Bangladesh Ltd.”

PREPARED FOR

Chairman
Internship Placement Committee

PREPARED BY

Exam Roll: 030110
Registration Number: 19268
4th year, 8th Semester
Batch Number: 13th, BBA Program
Academic Session: 2002-2003

Department of Business Administration
Jahangirnagar University
Savar, Dhaka-1342
March 28, 2009

March 28, 2009

Chairman
Internship Placement Committee
Jahangirnagar University
Savar, Dhaka-1342

Subject: Submission of Internship Report.

Dear Sir/Madam,
Here is the report of Internship program titled – “Marketability analysis of infoCenter in service sector of Bangladesh market-a case of ZANALA Bangladesh Ltd.” The topic has been chosen to analyze the market feasibility of infoCenter in service sector that helps the product to enter the market and increase the sales as well. It has helped to explore the infoCenter as a product, analyzing the uniqueness of infoCenter in Bangladeshi market, the limitation of traditional marketing strategy to promote infoCenter. It also helped us to understand, the needed reasons of innovative marketing strategy for infoCenter. Based on the findings of the analysis, some recommendations have been provided for effective marketing strategy of infoCenter for ZANALA Bangladesh.

The report is been prepared by collecting all the relevant data and information by consulting with the concerned persons of different service providing organizations. I hope the report fulfill all the relevant information as you desired and been a complete one. Yet, if you have any inquiries feel free to ask me.

Yours Sincerely

Exam Roll: 030110
Registration

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Binoy Study

    • 751 Words
    • 4 Pages

    service sector relative to other service sector and the potential for information technology to positively impact firm performance through channel expansion, cost...…

    • 751 Words
    • 4 Pages
    Satisfactory Essays
  • Better Essays

    U12 M2 – Analyse the marketing opportunities and challenges faced by a selected business when using Internet marketing…

    • 1184 Words
    • 5 Pages
    Better Essays
  • Powerful Essays

    For every new business starter, a very critical task is to access comprehensive information and professional advices prior entering the market. Because human are not almighty, targeted research within predefined market segments must be conducted in term of extracting valuable information from massive data. The new entrepreneurs, therefore, would use analytical research outcome of market data to integrate with the advices from gurus, to blueprint the venture and support decision making in every stage of the business.…

    • 2550 Words
    • 11 Pages
    Powerful Essays
  • Powerful Essays

    The IT industry dominating firms include eBay, Google, Yahoo! and VeriSign, etc. While other firms play an import role in the industry, I would like to focus analyzing the above mentioned four companies for the purpose of this paper.…

    • 2333 Words
    • 10 Pages
    Powerful Essays
  • Satisfactory Essays

    Planning Techniques

    • 1710 Words
    • 7 Pages

    Stages of growth Critical Success Factors Competitive Forces Model Value Chain Analysis Internet Value Matrix Linkage Analysis Planning Scenario Planning…

    • 1710 Words
    • 7 Pages
    Satisfactory Essays
  • Powerful Essays

    Technology driven markets have features that distinguish them from traditional markets and give firms a new way to think of new opportunities of how businesses can be conducted. Customization, interactivity and global access are just a few characteristics that distinguish the internet from regular stores. Furthermore, transferability of information is very cheap and there are real time transactions that take place. These advancements in technology have a direct impact on businesses making them competitive not only in the existing marketplace but across multiple networks. To distinguish themselves from one another, firms now…

    • 2839 Words
    • 12 Pages
    Powerful Essays
  • Powerful Essays

    This Term paper is prepared for department of Management, Chuadanga Government College, Chuadanga. as a compulsory part of National University BBA curriculum, Bangladesh.…

    • 5997 Words
    • 24 Pages
    Powerful Essays
  • Better Essays

    Companies are using technology solutions to improve their firm’s productivity in some business functions to gain a competitive advantage against competitors that produce similar products. If companies can produce similar products at cheaper prices because of increased productivity due to new technology innovation then this is a big success for technology. Marketing can be achieved by placing advertisements that reach millions of buyers on the internet or through social networking sites. New technology can not only speed processes up, or allow flexible new ways of working, but can transform how your business works, and can often save you time and money. Small businesses can also compete with large businesses by being more swift and agile. Additionally, a small business can respond to change faster than a large business. Years ago, electronic mail did not exist and the only way to communicate with someone else in a different location around the world was by postal service, the further away your customer or supplier, the longer the communication would take. Today, with the advance of information technology, information is shared at an astounding rate. This saves time, meaning a business is able to make decisions…

    • 1456 Words
    • 6 Pages
    Better Essays
  • Satisfactory Essays

    , stated goal of Grameenphone is to provide affordabletelephony to the entire population of Bangladesh. From the SWOT analysis we are trying to know thecompany’s strategic position as well as Strengths, Weaknesses, Opportunities, and Threats.…

    • 1146 Words
    • 5 Pages
    Satisfactory Essays
  • Best Essays

    Value Chain Analysis

    • 2278 Words
    • 10 Pages

    References: 1. Callon, J.D, (1996), “Competitive Advantage Through Information Technology”, Second edition, McGraw Hill, New York.…

    • 2278 Words
    • 10 Pages
    Best Essays
  • Good Essays

    Optimal Crm Strategies

    • 13280 Words
    • 54 Pages

    References: Ashworth, M., T. Mukhopadhyay, L. Argote. 2004. Information technology and organizational learning: An empirical analysis. Proc. 25th Internat. Conf. Inform. Systems, Washington, DC, 481–492. http://aisel.aisnet.org/icis2004/38. Barua, A., C. H. Kriebel, T. Mukhopadhyay. 1991. An economic analysis of strategic information technology investments. MIS Quart. 15(3) 313–331. Barua, A., C. H. Kriebel, T. Mukhopadhyay. 1995. Information technologies and business value: An analytic and empirical investigation. Inform. Systems Res. 6(1) 3–23. Beggs, A., P. Klemperer. 1992. Multi-period competition with switching costs. Econometrica 60(3) 651–666. Brynjolfsson, E. 1996. The contribution of information technology to consumer welfare. Inform. Systems Res. 7(3) 281–300. Brynjolfsson, E., L. Hitt. 1996. Paradox lost? Firm-level evidence on the returns to information systems spending. Management Sci. 42(4) 541–558. Chen, Y., G. Iyer. 2002. Consumer addressability and customized pricing. Marketing Sci. 21(2) 197–208. Chen, Y., C. Narasimhan, Z. J. Zhang. 2001. Individual marketing with imperfect targetability. Marketing Sci. 20(1) 23–41. Clark, T. 2004. The key to success. Consumer Goods Tech. (March) 15–16. http://www.consumergoods.com/ME2/Sites/dirmod .asp?sid=234FFCB1E8DF4FACBAFF60DFFD8AD37C&nm=&type =MultiPublishing&mod=PublishingTitles&mid=A533BDC6582947448BBFA37BFF6394FF&tier=2&SiteId=7E5BCA545BF5490C84FD6DF21BB791BF&did=BF715CFAF59B488C99260862C3C22096 &dtxt=March+2004. Cotteleer, M. J., E. Bendoly. 2006. Order lead-time improvement following enterprise information technology implementation: An empirical study. MIS Quart. 30(3) 643–660. Cyert, R. M., M. H. DeGroot, C. A. Holt. 1978. Sequential investment decisions with Bayesian learning. Management Sci. 24(7) 712–718. Davamanirajan, P., R. J. Kauffman, C. H. Kriebel, T. Mukhopadhyay. 2006. Systems design, process performance, and economic outcomes in international banking. J. MIS 23(2) 67–92. Davenport, T. H. 2006. Competing on analytics. Harvard Bus. Rev. 84(1) 98–107. Demirhan, D., V. S. Jacob, S. Raghunathan. 2006. Information technology investment strategies under declining technology cost. J. MIS 22(3) 321–350. Devaraj, S., R. Kohli. 2003. Performance impacts of information technology: Is actual usage the missing link? Management Sci. 49(3) 273–289. Dyche, J. 2001. The CRM Handbook: A Business Guide to Customer Relationship Management. Addison-Wesley, Boston. Ebner, M., A. Hu, D. Levitt, J. McCrory. 2002. How to rescue CRM. McKinsey Quart. Special Edition: Tech. (4) 49–57. Fichman, R. G., S. A. Moses. 1999. An incremental process for software implementation. Sloan Management Rev. 40(2) 39–52.…

    • 13280 Words
    • 54 Pages
    Good Essays
  • Powerful Essays

    Every business, no matter what the size, must complete four functions to succeed. It must produce the product or service, market and sell the product or service, keep up with the financial transactions, and perform simple human resources responsibilities, such as hiring and retaining employees. Information and communication technologies have made these sorts of projects and undertakings successful and beneficial. Not only that, but they have opened up a whole new business front for businesses actually to be able to sell information service technologies as a service and product.…

    • 1408 Words
    • 4 Pages
    Powerful Essays
  • Satisfactory Essays

    My sincere gratitude goes to my honorable teacher Professor Md. Ashraf Hossain, Dean School of Business of Asian University of Bangladesh. Without his support and encouragement this report would not possible such an endeavor to enhance my practical knowledge about the real business would deserves great appreciation.…

    • 1637 Words
    • 7 Pages
    Satisfactory Essays
  • Good Essays

    It is a new world of doing business. Business and other organizations all over the world are focusing on information and knowledge as their key strategic resources. All firms today, large and small, local and global, use information systems to achieve important business objectives, such as operational efficiency, customer and supplier intimacy, better decision making, and new products and services. A continuing stream of information technology innovations from the Internet to wireless networks to digital phone is continuing to transform the business world. These…

    • 8723 Words
    • 35 Pages
    Good Essays
  • Powerful Essays

    Established on 13/09/1988, FPT has continued to grow and become one of the Economist Group – Vietnam’s leading in technology field. FPT trends to focus on the IT staffs as its foundation, business staffs as motivation force, adding creative working methods in order to serve and please their customer. For years, FPT has achieved success in many important areas such as distribution IT products and mobile phones, system integration, solution and export software, ERP service, provide solution for communication services and entertainment, training human resources. This report will deeply focus on FPT statistic and the way which made them success in Vietnam and other markets through the years.…

    • 4051 Words
    • 17 Pages
    Powerful Essays

Related Topics