Internet Marketing Prospects and Impacts on Consumer’s Online Purchase Decisions
Internet Marketing: Prospects and impacts on consumer’s online purchase decisions
A
Dissertation
Submitted to the.............................................
Submitted By
Mayank..........
ACKNOWLEDGEMENT
This dissertation is produced to fulfil the partial requirement for Master’s Degree in Management.
I am gratefully indebted to my dissertation supervisor, Mr. ......................................., lecturer and module leader of ..................... College, School of Business and Enterprise, for his valuable idea and guidelines for me, in the entire period of research preparation.
I would like to express my heartfelt gratitude to all my friends and family members, who shared their time and experience with me, guided me on my path, and who tolerated my rudest remarks on the tension of making this project, and for always being there as a source of inspiration throughout the period of this research work.
I am deeply indebted to all the respondents who filled the questionnaire for me, without which this research paper would not have come into existence. Finally, I owe a debt of gratitude to my parents, my family and friends – who form an important part of my social life – for being my source of encouragement in study, and for their invaluable support, care and love in every step of my life.
Mayank ............
26th September, 2011
Table of Contents ACKNOWLEDGEMENT 1 1.1 Background 5 1.2 Current Scenarios 6 1.3 Research Questions 7 1.4 Research Objectives 8 1.5 Significance of the Research 8 1.6 Structure of the Research 9 2.1 Fundamentals of Internet Marketing 10 2.3 Channels of Internet Marketing 13 2.4 Facts and Figures of E-commerce 17 2.5 Attitude and Perception towards online purchasing behaviour 19 3.1 Research Philosophies and Paradigms 22 3.2 Research Desigon 22 3.3 Study Area and Sampling Procedure 23 3.4 Tools and Techniques of data collection 23 3.4.1 Questionnaire 24 3.4.2 Case Study 24
A
Dissertation
Submitted to the.............................................
Submitted By
Mayank..........
ACKNOWLEDGEMENT
This dissertation is produced to fulfil the partial requirement for Master’s Degree in Management.
I am gratefully indebted to my dissertation supervisor, Mr. ......................................., lecturer and module leader of ..................... College, School of Business and Enterprise, for his valuable idea and guidelines for me, in the entire period of research preparation.
I would like to express my heartfelt gratitude to all my friends and family members, who shared their time and experience with me, guided me on my path, and who tolerated my rudest remarks on the tension of making this project, and for always being there as a source of inspiration throughout the period of this research work.
I am deeply indebted to all the respondents who filled the questionnaire for me, without which this research paper would not have come into existence. Finally, I owe a debt of gratitude to my parents, my family and friends – who form an important part of my social life – for being my source of encouragement in study, and for their invaluable support, care and love in every step of my life.
Mayank ............
26th September, 2011
Table of Contents ACKNOWLEDGEMENT 1 1.1 Background 5 1.2 Current Scenarios 6 1.3 Research Questions 7 1.4 Research Objectives 8 1.5 Significance of the Research 8 1.6 Structure of the Research 9 2.1 Fundamentals of Internet Marketing 10 2.3 Channels of Internet Marketing 13 2.4 Facts and Figures of E-commerce 17 2.5 Attitude and Perception towards online purchasing behaviour 19 3.1 Research Philosophies and Paradigms 22 3.2 Research Desigon 22 3.3 Study Area and Sampling Procedure 23 3.4 Tools and Techniques of data collection 23 3.4.1 Questionnaire 24 3.4.2 Case Study 24