International Islamic Marketing and Its Impact on Conventional Marketing
International Islamic Marketing and its Impact on Conventional Marketing
There are varying business ethics adopted by some society. These have been transitioned for generations with a belief on their effectiveness in ensuring a cordial relationship between a buyer and a seller. Ethics among the Islam strictly adheres to the religion’s teachings. They have been found to guide on all areas regarding businesses. This includes conventional marketing. Any business would wish to market their products in order to create awareness of the specialties in their products, which would lead to the potential and able customer making a purchase. International Islamic marketing defines some of the pros and cons in conventional marketing that are observed to lead into satisfaction of both the seller and the buyer at the end of the transaction. The guidelines could be analyzed in regard to product, promotion, price, people and place.
Products are visualized differently from the Western perspective. There are elements of production that need to be observed in order to align with the Islamic business ethics. The product should be lawful, to start with. Therefore, restricted commodities, either by law or by the religion, cannot be availed for marketing and sales. The commodity should also be asset backed. Moreover, it should be deliverable since a sale cannot be complete without the delivering. Additionally, there is identification of additional features that would have an impact on the customer’s decision to buy. Lastly, all parties should be freely willing to discharge their obligations in good faith. The production process is guided by the criteria of impact and value of the product on the whole society (Hassan et al 27-46). As far as production is concerned, the mentioned guidelines would lead to truthfulness in the conventional marketing. Customers would be assured that the product they are purchasing has a guaranteed excellent quality. This results into some trust on the
There are varying business ethics adopted by some society. These have been transitioned for generations with a belief on their effectiveness in ensuring a cordial relationship between a buyer and a seller. Ethics among the Islam strictly adheres to the religion’s teachings. They have been found to guide on all areas regarding businesses. This includes conventional marketing. Any business would wish to market their products in order to create awareness of the specialties in their products, which would lead to the potential and able customer making a purchase. International Islamic marketing defines some of the pros and cons in conventional marketing that are observed to lead into satisfaction of both the seller and the buyer at the end of the transaction. The guidelines could be analyzed in regard to product, promotion, price, people and place.
Products are visualized differently from the Western perspective. There are elements of production that need to be observed in order to align with the Islamic business ethics. The product should be lawful, to start with. Therefore, restricted commodities, either by law or by the religion, cannot be availed for marketing and sales. The commodity should also be asset backed. Moreover, it should be deliverable since a sale cannot be complete without the delivering. Additionally, there is identification of additional features that would have an impact on the customer’s decision to buy. Lastly, all parties should be freely willing to discharge their obligations in good faith. The production process is guided by the criteria of impact and value of the product on the whole society (Hassan et al 27-46). As far as production is concerned, the mentioned guidelines would lead to truthfulness in the conventional marketing. Customers would be assured that the product they are purchasing has a guaranteed excellent quality. This results into some trust on the