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International Globalization Marketing Plan of Batik

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International Globalization Marketing Plan of Batik
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Beautiful Colors of Malaysia…….

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INTERNATIONAL GLOBALIZATION MARKETING PLAN

Of

BATIK EMPAT KAWAN SDN BHD ( 804520-X )

C-7-06, 2ND Floor, Block C,
SME Technopreneur Centre Cyberjaya
22700 Jalan Usahawan 2, 63000 Cyberjaya
Selangor Darul Ehsan
Malaysia
Tel: 603-88888888
Fax: 603-81000000
Email: info@batikempatkawan.com

Contents

❖ Executive Summary ❖ Mission ,Vision and Objectives ❖ 1.0 Company Background 1. Company Abroad 2. Organisational Chart 3. Features and Benefit 2.0 Product and Services 3.0 Market Analysis 3.1 Competitive Advantage and Barriers to Entry 3.2 Ownership 3.3 Legal Entity 3.4 Competition 3.5 Market Size 3.6 Target Customer 3.7 Trends 3.8 Communications 4.0 Financial Viability 4.1 Sources and Use of Funds Expansion 4.2 Financial Plan 4.3 Financial Plant 4.4 Use of Fund 4.5 Income statement Projection 4.6 Cash Flow Projection 4.7 Balance Sheet 5.0 Sales and Marketing Strategy 6.0 SWOT Analysis 7.0 Goals 8.0 Conclusion

“ To be a World Class Provider of BATIK Garment Industry ”

Our mission is to establish a Global Batik Boutique industry with world-class quality in fashion design to support corporate clients and stylist society of upper market. We would like to be known as an industry driven by social values. We strive to be a “Choice of Retailer” in developing long-term Batik business relationships with our customers, which are founded on our ability to help identify the style-fashion and recommend the best wares and look’s for our customers. We strive for continuous improvement in providing “New Design” and “Good Quality” materials selection through
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