International Business Disneyland Assignment
Table of Contents:-
Executive Summary 3
Introduction 4
Company Overview 5
Attractiveness of the market 7
Country Factor Analysis 7
▪ Political Factor 7 ▪ Economic Factor 9 ▪ Social Factor 9 ▪ Cultural Factor 10 ▪ Legal Factor 11 ▪ Religious Factor 12
Conclusion 12
References 13
Executive Summary:-
Introduction:-
[pic]
The world is getting smaller and smaller by new ways of technology and modes of communication. With the rapid changes in the globalization now every country is on the pathway to develop the international trade with different countries. India being a developing country developed countries like United States; United Kingdom etc. are keen on launching their successful products and services in India. In today’s time Indian people are more interested in international trade affairs. The patrons are becoming more educated about the foreign products and services and the value and experience which they deliver. When companies gets it foot into the international trade relations there are many factors that come into consideration beyond the borders of the home country, like culture, business structure, religious beliefs, social behavior and different consumers segments and their different mind sets. When a company deals with other country, they not only deal in economical factors but also in social, cultural, market structure and the way buyers get influenced to buy the products and use services. Hence the international company tries to builds long term relationship and trust into their patrons.
Disneyland is the world’s number one amusement park which touches people on an emotional level. The main idea of Disneyland was originated by Walt Disney, A man, who had a dream of world’s number one theme park and had imagined that both young children and adults will have great life experience in Disneyland. Disneyland covers about 100 acres of land in Los Angeles and has a wide area covered for
Executive Summary 3
Introduction 4
Company Overview 5
Attractiveness of the market 7
Country Factor Analysis 7
▪ Political Factor 7 ▪ Economic Factor 9 ▪ Social Factor 9 ▪ Cultural Factor 10 ▪ Legal Factor 11 ▪ Religious Factor 12
Conclusion 12
References 13
Executive Summary:-
Introduction:-
[pic]
The world is getting smaller and smaller by new ways of technology and modes of communication. With the rapid changes in the globalization now every country is on the pathway to develop the international trade with different countries. India being a developing country developed countries like United States; United Kingdom etc. are keen on launching their successful products and services in India. In today’s time Indian people are more interested in international trade affairs. The patrons are becoming more educated about the foreign products and services and the value and experience which they deliver. When companies gets it foot into the international trade relations there are many factors that come into consideration beyond the borders of the home country, like culture, business structure, religious beliefs, social behavior and different consumers segments and their different mind sets. When a company deals with other country, they not only deal in economical factors but also in social, cultural, market structure and the way buyers get influenced to buy the products and use services. Hence the international company tries to builds long term relationship and trust into their patrons.
Disneyland is the world’s number one amusement park which touches people on an emotional level. The main idea of Disneyland was originated by Walt Disney, A man, who had a dream of world’s number one theme park and had imagined that both young children and adults will have great life experience in Disneyland. Disneyland covers about 100 acres of land in Los Angeles and has a wide area covered for
References: Fitzgerald, H. (1998)._Cross-cultural communication for the tourism and hospitality industry, Elsternwick: Hospitality Press Hoecklin, L Killing, J.P. (1993). Strategies for joint venture success. London: Croon Helm Kotter, J., & Leonard, A.(2004)