International Business
Ebiwari Apulu
BBA-F1205-0225
Table of contents 1) Introduction............................... page 3 2) Culture.......................................page 3-4 2.1) significance of culture.........page 4-6 3) Socio cultural components......page 6 3.1) Aesthetics................................page 6-7 3.2) Attitude and beliefs................page 7 3.3) Religion.................................. page 7-8 3.4) Material Culture.....................page 8 3.5) Cultural aspects of technology...page 8-9 3.6) Language....................................9 4) Hofstede’s cultural value dimensions...Page 9 4.1) individualism versus collectivism...Page 10 4.2) Large versus small power distance.... Page 10-11 4.3)Strong versus weak uncertainty avoidance..Page 11 4.4) Masculinity versus femininity.............Page 11 5) Summary................................................Page 12-13 6) References........................................Page 13. 1) Introduction Pizza Hut is an America restaurant, they plan on Branching out to Nigeria. They serve different kinds of pizza(pepperoni pizza, chicken pizza etc.) they do not only serve pizza but side dishes like salads, breadsticks, garlic bread etc. Considering they plan on moving business to Nigeria there are factors that should be considered. Pizza Hut can’t just decide to go international, they have to plan and do some research before they do. Just because the finance is there doesn’t not mean the business will be successful overseas, after a while the money will eventually finish due to lack of profit after all the expenses paid for. Some of the things that should be put into consideration when moving a business abroad are culture, socio cultural components and the Hofstede’s four cultural value dimensions. Before
BBA-F1205-0225
Table of contents 1) Introduction............................... page 3 2) Culture.......................................page 3-4 2.1) significance of culture.........page 4-6 3) Socio cultural components......page 6 3.1) Aesthetics................................page 6-7 3.2) Attitude and beliefs................page 7 3.3) Religion.................................. page 7-8 3.4) Material Culture.....................page 8 3.5) Cultural aspects of technology...page 8-9 3.6) Language....................................9 4) Hofstede’s cultural value dimensions...Page 9 4.1) individualism versus collectivism...Page 10 4.2) Large versus small power distance.... Page 10-11 4.3)Strong versus weak uncertainty avoidance..Page 11 4.4) Masculinity versus femininity.............Page 11 5) Summary................................................Page 12-13 6) References........................................Page 13. 1) Introduction Pizza Hut is an America restaurant, they plan on Branching out to Nigeria. They serve different kinds of pizza(pepperoni pizza, chicken pizza etc.) they do not only serve pizza but side dishes like salads, breadsticks, garlic bread etc. Considering they plan on moving business to Nigeria there are factors that should be considered. Pizza Hut can’t just decide to go international, they have to plan and do some research before they do. Just because the finance is there doesn’t not mean the business will be successful overseas, after a while the money will eventually finish due to lack of profit after all the expenses paid for. Some of the things that should be put into consideration when moving a business abroad are culture, socio cultural components and the Hofstede’s four cultural value dimensions. Before
References: a) The impact of culture on international Management: a survey of project Communications in Singapore Tran, Dan D. and Skitmore, Martin (2002) b) Geert-Hofstede.com/dimensions hmtl c) Kim Amn Zimmermann, Lui Science Contributor d) PizzaHut.com-menu e) Ball/Geringer/Minor/McNett, International Business (Twelfth Edition).