Internal and External Factors Apple
Internal and External Factors
Darleen Busot
MGT/230
April 6, 2015
Patricia Ford
Internal and External Factors
Globalization, technology, innovation, diversity, and ethics are internal and external factors that could influence decision-making managers. Apple Inc. is a public traded company founded in 1976 by two college dropouts, Steve Jobs, and Steve Wozniak. They both started building computers out of a car garage and today Apple Inc. has come a long way since then, today Apple is a pioneer in the computer industry. In 1985, Steve Jobs resigned due to inability to respond to internal factors that would have affected his decisions (Pollack, 1985).
After twelve years of been absent from Apple Inc., Steve Jobs returned and revolutionized the company responding to both internal and external factors to reinvent the Apple brand (Bajarin, 2010). Job’s used five factors to reestablish the company as the top technology and innovative company in the world. Steve realized that his company isolation from competitors, partners, and customers was not allowing Apple to succeed in the technology market, as he wanted. IMac’s lack of compatible software was not appealing to customers and sales were declining. Planning, organizing and leading were a major factor for Steve when decided the next big step, team up with his biggest rival Microsoft Corporation. This move helped Apple grow in a market controlled by other computer companies like IBM and HP.
Management demands and decisions are always changing with globalization, technology, innovation, diversity, and ethics. Apple is a great example of a company that is always using the four functions in order to manage changes effectively. Globalization is the integration of national economies through trade, investment, capital flow, labor migration, and technology (Investing Answers, 2015). Apple has taken advantage of globalization to grow their business. Globalization is an external factor that needs to be analyzed and
Darleen Busot
MGT/230
April 6, 2015
Patricia Ford
Internal and External Factors
Globalization, technology, innovation, diversity, and ethics are internal and external factors that could influence decision-making managers. Apple Inc. is a public traded company founded in 1976 by two college dropouts, Steve Jobs, and Steve Wozniak. They both started building computers out of a car garage and today Apple Inc. has come a long way since then, today Apple is a pioneer in the computer industry. In 1985, Steve Jobs resigned due to inability to respond to internal factors that would have affected his decisions (Pollack, 1985).
After twelve years of been absent from Apple Inc., Steve Jobs returned and revolutionized the company responding to both internal and external factors to reinvent the Apple brand (Bajarin, 2010). Job’s used five factors to reestablish the company as the top technology and innovative company in the world. Steve realized that his company isolation from competitors, partners, and customers was not allowing Apple to succeed in the technology market, as he wanted. IMac’s lack of compatible software was not appealing to customers and sales were declining. Planning, organizing and leading were a major factor for Steve when decided the next big step, team up with his biggest rival Microsoft Corporation. This move helped Apple grow in a market controlled by other computer companies like IBM and HP.
Management demands and decisions are always changing with globalization, technology, innovation, diversity, and ethics. Apple is a great example of a company that is always using the four functions in order to manage changes effectively. Globalization is the integration of national economies through trade, investment, capital flow, labor migration, and technology (Investing Answers, 2015). Apple has taken advantage of globalization to grow their business. Globalization is an external factor that needs to be analyzed and
References: Adams, S. (9/2013). Is Apple The World 's Most Innovative Company (Still)? Retrieved from http://forbes.com/sites/susanadams Apple.com. (2014). Apple Code of Conduct. Retrieved from http://www.apple.com/ Bajarin, T. (2010). What 's next for Steve Jobs and Apple? Retrieved from http://www.PCMag.com Britt, D. (2010). The Impact of Globalization in Creating Sustainable Competitive Advantage. Retrieved from http://www.sdcexec.com/ Cook, T. (6/28/2014). Inclusion inspires innovation. Retrieved from http://www.apple.com/diversity/ Investing Answers. (2015). Globalization. Retrieved from http://investinganswers.com/financial-dictionary Pollack, A. (1985). Apple Computer Entrepreneur 's Rise and Fall. Retrieved from http://www.nytimes.com/1985/09/19 Rivera, J. (2015). Apple is eating Samsung 's market share even in South Korea. Retrieved from http://pocketnow.com/2015/01/22/apple-samsung-market-share-korea Rogers, J. (8/2014). Can Apple keep the innovation engine running? Retrieved from http://foxnews.com/tech