Internal Analysis of Keppel Logistics
Brief History on Keppel Logistics
Keppel Logistics, is one of Singapore’s leading third-party logistics company, providing supply chain management for the business-to-business market. Its diversified portfolio covers a wide spectrum of supply chain activities from warehousing, inventory control, distribution and shipping documentation to inland container depot operations. In Singapore, Keppel operates from three facilities. Overseas, through joint ventures, it operates a port cum logistics operations at Foshan, China and an inland container depot at Colombo, Sri Lanka.
It was first formed in 1965 at Pasir Panjang with just a warehouse of 1,400 sqm (15,000 sq ft). Today, it boasts facilities such as its 24,300 sqm (261,600 sq ft) warehouse cum 4,000 TEUs container yard site at its Keppel Logistics' Benoi Sector Districentre, and a 54,000 sqm (581,300 sq ft) warehouse cum Automated Storage and Retrieval Warehouse (ASRS) complex consisting of 19,000 pallet slots at its location at Gul Circle Districentre.
Keppel was the first company in South East Asia to be conferred ISO 9002 certification for its warehousing and transportation and container services operations all at the same time in 1993.
Business Structure & Model
Keppel Logistics Pte Ltd is the logistics arm of Keppel Telecommunications & Transportation Ltd (Keppel T&T), which in turn is a subsidiary of Keppel Corporation Ltd, a Singapore-headquartered multinational company with core businesses in Offshore & Marine, Property and Infrastructure.
Keppel Logistics has three broad business areas: Third-Party Logistics, Supply Chain Solutions and Logistics Infrastructure.
Strategic Directions
Keppel Logistics has been able to identify opportunities and new growth areas in its business areas. The three acquisitions that it made in 2006 and early 2007, Premier Data Centres Limited, iCELL Networks Pte Ltd and Wuhu Annto Logistics Company Limited, represent Keppels insight into growing trends
Keppel Logistics, is one of Singapore’s leading third-party logistics company, providing supply chain management for the business-to-business market. Its diversified portfolio covers a wide spectrum of supply chain activities from warehousing, inventory control, distribution and shipping documentation to inland container depot operations. In Singapore, Keppel operates from three facilities. Overseas, through joint ventures, it operates a port cum logistics operations at Foshan, China and an inland container depot at Colombo, Sri Lanka.
It was first formed in 1965 at Pasir Panjang with just a warehouse of 1,400 sqm (15,000 sq ft). Today, it boasts facilities such as its 24,300 sqm (261,600 sq ft) warehouse cum 4,000 TEUs container yard site at its Keppel Logistics' Benoi Sector Districentre, and a 54,000 sqm (581,300 sq ft) warehouse cum Automated Storage and Retrieval Warehouse (ASRS) complex consisting of 19,000 pallet slots at its location at Gul Circle Districentre.
Keppel was the first company in South East Asia to be conferred ISO 9002 certification for its warehousing and transportation and container services operations all at the same time in 1993.
Business Structure & Model
Keppel Logistics Pte Ltd is the logistics arm of Keppel Telecommunications & Transportation Ltd (Keppel T&T), which in turn is a subsidiary of Keppel Corporation Ltd, a Singapore-headquartered multinational company with core businesses in Offshore & Marine, Property and Infrastructure.
Keppel Logistics has three broad business areas: Third-Party Logistics, Supply Chain Solutions and Logistics Infrastructure.
Strategic Directions
Keppel Logistics has been able to identify opportunities and new growth areas in its business areas. The three acquisitions that it made in 2006 and early 2007, Premier Data Centres Limited, iCELL Networks Pte Ltd and Wuhu Annto Logistics Company Limited, represent Keppels insight into growing trends