Internal Analysis
Harley-Davidson Inc.
Internal Analysis
Group Members
Janneke Kanis
Christopher Klaesener
Jeroen Kwint
Annemiek Rensing
Hanqing Zhou
Foreword
As this was the first assignment we had to complete for the SMA class, we felt the need to put some additional information on top of the Internal Analysis. The purpose of this report is to give an insight on the internal factors that influence the performance of Harley-Davidson. In the first chapter our group decided to include a company history and a product description. Following that is the actual internal analysis.
In addition, it needs to be said that we thought about including a SWOT analysis, but decided to include it in the External Analysis. For a SWOT analysis to be truly of value one also needs to look at external factors.
Last, the financial analysis is first and foremost not complete. We only had a look at the information that was relevant internally. Once we will proceed to write the external analysis we will finalize the financial analysis.
Table of contents
Foreword 1
1 Background information 3
1.1 History and General Facts 3
1.2 Products and Services 4
2 Internal Analysis 7
2.1 Mission Statement 7
2.2 Vision 7
2.3 Mckinesy 's 7 S Model 8
2.3.1 Strategy 8
2.3.2 Structure 9
2.3.3 Shared values 9
2.3.4 Style 10
2.3.5 Staff 11
2.3.6 Systems 12
2.3.7 Skill 13
2.4 Financial analysis 14
2.5 McCarthy 's 4 Ps 18
2.5.1 Place 18
2.5.2 Product 18
2.5.3 Price 19
2.5.4 Promotion 19
Bibliography 20
APPENDICES 22
Appendix A: Product Description of the Harley-Davidson Motorcycles 22
Appendix B Retail Sales of Harley Davidson 25
Appendix C: Relevant Information used for Graph 1 and 2 26
1 Background information
1.1 History and General Facts
The legend started in 1903, a wooden shed in Milwaukee, when three young men used their hands to build a motorcycle. They were inspired by the development of a motorcycle with an integrated engine.
At the beginning, the motorcycle
Internal Analysis
Group Members
Janneke Kanis
Christopher Klaesener
Jeroen Kwint
Annemiek Rensing
Hanqing Zhou
Foreword
As this was the first assignment we had to complete for the SMA class, we felt the need to put some additional information on top of the Internal Analysis. The purpose of this report is to give an insight on the internal factors that influence the performance of Harley-Davidson. In the first chapter our group decided to include a company history and a product description. Following that is the actual internal analysis.
In addition, it needs to be said that we thought about including a SWOT analysis, but decided to include it in the External Analysis. For a SWOT analysis to be truly of value one also needs to look at external factors.
Last, the financial analysis is first and foremost not complete. We only had a look at the information that was relevant internally. Once we will proceed to write the external analysis we will finalize the financial analysis.
Table of contents
Foreword 1
1 Background information 3
1.1 History and General Facts 3
1.2 Products and Services 4
2 Internal Analysis 7
2.1 Mission Statement 7
2.2 Vision 7
2.3 Mckinesy 's 7 S Model 8
2.3.1 Strategy 8
2.3.2 Structure 9
2.3.3 Shared values 9
2.3.4 Style 10
2.3.5 Staff 11
2.3.6 Systems 12
2.3.7 Skill 13
2.4 Financial analysis 14
2.5 McCarthy 's 4 Ps 18
2.5.1 Place 18
2.5.2 Product 18
2.5.3 Price 19
2.5.4 Promotion 19
Bibliography 20
APPENDICES 22
Appendix A: Product Description of the Harley-Davidson Motorcycles 22
Appendix B Retail Sales of Harley Davidson 25
Appendix C: Relevant Information used for Graph 1 and 2 26
1 Background information
1.1 History and General Facts
The legend started in 1903, a wooden shed in Milwaukee, when three young men used their hands to build a motorcycle. They were inspired by the development of a motorcycle with an integrated engine.
At the beginning, the motorcycle
Bibliography: http://www.harley-davidson.com/wcm/Content/Pages/Rentals_and_Tours/rent_a_harley.jsp?locale=en_XX, accessed the 7th of September, 2006 http://www.harley-davidson.com/wcm/Content/Pages/HOG/about_hog.jsp?locale=en_XX, accessed the 7th of September 2006 "Milwaukee-Based Harley-Davidson Rides into Future with Baby Boomers Abroad." Milwaukee News-Sentinel August 5, 2003 Microsoft Encarta, search word "Harley-Davidson"