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Innovations of Internet Marketing

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Innovations of Internet Marketing
Innovations of Internet Marketing
Formal Report Proposal

Irvine, California

Prepared for:
Christopher Trinh / President of P.A.W.S
P.A.W.S (Pet Shop and Grooming)

Prepared by:
Khristine Nguyen / Project Manager
P.A.W.S (Pet Shop and Grooming)

1234 Harvard St.
Irvine, CA 92606
949-999-9000
Headquarters of P.A.W.S
4321 Standford St.
San Diego, CA 92500
619-999-9001
ATTN: Christopher Trinh / President of P.A.W.S

Innovations of Marketing

This proposal has been completed in order to show the benefits of internet marketing and how it will prevent this company from its decreasing revenues and will help succeed the company for a longer and brighter future.

In this proposal, it will educate the company what the definition of what internet marketing is. It will describe the benefits that come from internet marketing for this company. The proposal will also explain the types of internet marketing that can help earn money for both parties.

Thank you for this opportunity for your time and consideration on this proposal and hopefully can move forward with this idea.

Sincerely,
Tina Nguyen
Project Manager Contents
Executive Summary – Pg. 4
Introduction – Pg. 5
Discussion – Pg. 6-8
Conclusions – Pg. 9
Recommendations – Pg. 9
Visuals References – Pg. 10
References – Pg. 11

Executive Summary P.A.W.S has been around for over 6 years and has done significantly well in those years. Although, it has been brought to attention that P.A.W.S sales were decreasing and they have not change their routine in their entire period of their business.

The CEO’s of P.A.W.S has given out an assignment to find what the company was doing wrong and what would be a way to increase the sales back to what it was before. Looking through the company’s history, balance sheets, inventory and reviews, different ideas were discussed amongst the managers on what to do.

After research, internet marketing was



References: 1. Ian Linton. 2013. Six Benefits of Internet Marketing. 3. Schlinke, J., & Crain, S. (2013). Social Media from an Integrated Marketing and Compliance Perspective. Journal Of Financial Service Professionals, 67(2), 85-92. 4. David Ingram, Demand Media (2013) Business Internet Advantages. The Advantages & Disadvantages of Advertising on the Internet. http://smallbusiness.chron.com/advantages-disadvantages-advertising-internet-4029.html 5 6. Track Social Blog (2012) Optimizing Facebook Engagement Part 2. How Frequently To Post. http://tracksocial.com/blog/2012/06/optimizing-facebook-engagement-part-2-how-frequently-to-post/ 7

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