INNOVATION MANAGEMENT Essay
INNOVATION MANAGEMENT
HUANG DA
1305535
In the essay you can choose ONLY ONE of the following questions:
1) How do people and organisation (e.g. culture, reward and recognition, and organisational design) help innovation to happen in Apple?
2) How does business model innovation create value for Apple?
3) How does the regional innovation system in Silicon Valley help facilitate innovation in Apple?
Introduction
With the rising of Internet economies, the electronic industry developed rapidly and new concept of business models kept arising. A successful business model innovation is often far more profitable to enterprises than the innovation in technology, products and management system. Only an enterprise has differentiation advantages, can it remain invincible in the fierce market competition, and business model innovation is a good way to achieve this, in this way, the enterprise can not only play its own advantages, but also make use of the partners’ resources in order to achieve a win-win situation mutually. Apple’s business model innovation has been widely recognized in the world, which laid foundations for Apple’s powerful dominance in innovation as well as some recessive values. As a technology company, Apple is by no means a hardware manufacturer simply, but the one who combine technology and products ingeniously, and then get great success through the business model innovation. Apple’s product brought changes to the market. IMac has changed the personal computer industry, iPod has changed the way of people’s music enjoying, and iPhone has become the benchmark of smart phones. Besides, “Product + Service + Platform” business model has become Apple’s core competitiveness. Based on the “Rothwell’s 5 Models of the Innovation Process”(Jun, 2013), this essay will take Apple’s “iPod＋ iTunes” model and “iPhone+ APP store” model as examples, in order to explore how business model innovation create value for the Apple. This essay is mainly composed of four
HUANG DA
1305535
In the essay you can choose ONLY ONE of the following questions:
1) How do people and organisation (e.g. culture, reward and recognition, and organisational design) help innovation to happen in Apple?
2) How does business model innovation create value for Apple?
3) How does the regional innovation system in Silicon Valley help facilitate innovation in Apple?
Introduction
With the rising of Internet economies, the electronic industry developed rapidly and new concept of business models kept arising. A successful business model innovation is often far more profitable to enterprises than the innovation in technology, products and management system. Only an enterprise has differentiation advantages, can it remain invincible in the fierce market competition, and business model innovation is a good way to achieve this, in this way, the enterprise can not only play its own advantages, but also make use of the partners’ resources in order to achieve a win-win situation mutually. Apple’s business model innovation has been widely recognized in the world, which laid foundations for Apple’s powerful dominance in innovation as well as some recessive values. As a technology company, Apple is by no means a hardware manufacturer simply, but the one who combine technology and products ingeniously, and then get great success through the business model innovation. Apple’s product brought changes to the market. IMac has changed the personal computer industry, iPod has changed the way of people’s music enjoying, and iPhone has become the benchmark of smart phones. Besides, “Product + Service + Platform” business model has become Apple’s core competitiveness. Based on the “Rothwell’s 5 Models of the Innovation Process”(Jun, 2013), this essay will take Apple’s “iPod＋ iTunes” model and “iPhone+ APP store” model as examples, in order to explore how business model innovation create value for the Apple. This essay is mainly composed of four