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Innovate the Pixar Way

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Innovate the Pixar Way
INNOVATE THE PIXAR WAY by Bill Capodagli and Lynn Jackson

Company Profile
Founded: 1979 as Graphics Group, but 1986 as Pixar Founders: Ed Catmull and Alvy Ray Smith Headquarter: Emeryville, California, U.S.A. Products: feature films, short-films, animations, commercials, softwares Key people: • Ed Catmull, President,Walt Disney Animation Studios & Pixar Animation Studios • John Lasseter, Chief Creative Officer, Walt Disney Animation Studios & Pixar
Animation Studios • Steve Jobs, former CEO of Pixar Animation Studios and member of the Board of Directors at The Walt Disney Company

Owner: The Walt Disney Company (since 2006)

About the book
INNOVATE THE PIXAR WAY
(2010) by Bill Capodagli and Lynn Jackson
• Authors of The DisneyWay

Pixar will inspire you to: Dream like a child. Believe in your playmates. Dare to jump in the water and make waves. Do unleash your childlike potential.

Researched to find answers to Pixar's sustainable culture of innovation The book is full with lists of ideas based on Pixar's culture. For example, 10 ideas to encourage risk taking, 7 ways to create an inspirational environment, 41 ways to improve innovation, and 16 ways to get started.

The book is like a sequel to The DisneyWay with the authors quoting and drawing leadership points from their previous book. In many ways, Pixar is a sequel to Disney. The founders of Pixar has Walt Disney and Disney Animation as their models.

History
1984 Pixar cofounders Ed Catmull and Alvy Ray Smith lead the computer graphics division at Lucasfilm. 1986 Steve Jobs (cofounder of Apple) purchased Lucasfilm and renamed as Pixar. 2006 The Walt Disney Company bought Pixar from Steve Jobs for 7.4 billion in stock.

How to be innovative and profitable?
Naturally innovation increases costs and variation Ray Kroc - MC Donalds Henry Ford Sam Walton –Wal-Mart Apple, Nike, Google... Successful organizations are which delivers innovation, high-quality and profitable products.
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