Inner-City Paint Corporation
Introduction:
The purpose of this assignment is to analyses Inner-city Paint Corporation, with focus on its present position and possible changes for the future. First, let me introduce this company: Inner-city Paint Corporation is a small company that manufactures wall paint and is located in Chicago. The main product is flat white wall paint, the major customer is small and medium sized decorating company. Because of its fast service, the company had been operating normally. Stanley Walsh is the manager of inner-city Paint Corporation. Furthermore, the assignment is divided into 3 sections with each section devoted to a different aspect of Inner-city Paint Corporation. The first part is the environment scan. The following analysis will concentrate on the internal activities inner-city Paint Corporation and also external environment. External environment needs to be analyzed in detail which through political, economic, socio-cultural, technological aspects. Also, “five-force” model is a vital method of analysis and can help us to understanding of the inner-city paint corporation’s external environment more comprehensively. The second part is strategy formulation which is the essential part of this assignment. We can formulate a strategy to inner-city Paint Company. We will use TOWS matrix to illustrate how the external opportunities and threats facing this particular corporation can be matched with that company’s internal strengths and weaknesses. This will result in four sets of possible strategic alternatives. In the last part, we will examine these alternatives and make recommendation. This is an important part of this assignment because it relates to the established of strategies and that it is the ultimate goal of the analysis.
Part 1: Environmental scan:
•Internal activities
Firstly, let us look at the internal environment of inner-city Paint Corporation. We will analyses internal environment from two aspects which is strengths and weaknesses. This
The purpose of this assignment is to analyses Inner-city Paint Corporation, with focus on its present position and possible changes for the future. First, let me introduce this company: Inner-city Paint Corporation is a small company that manufactures wall paint and is located in Chicago. The main product is flat white wall paint, the major customer is small and medium sized decorating company. Because of its fast service, the company had been operating normally. Stanley Walsh is the manager of inner-city Paint Corporation. Furthermore, the assignment is divided into 3 sections with each section devoted to a different aspect of Inner-city Paint Corporation. The first part is the environment scan. The following analysis will concentrate on the internal activities inner-city Paint Corporation and also external environment. External environment needs to be analyzed in detail which through political, economic, socio-cultural, technological aspects. Also, “five-force” model is a vital method of analysis and can help us to understanding of the inner-city paint corporation’s external environment more comprehensively. The second part is strategy formulation which is the essential part of this assignment. We can formulate a strategy to inner-city Paint Company. We will use TOWS matrix to illustrate how the external opportunities and threats facing this particular corporation can be matched with that company’s internal strengths and weaknesses. This will result in four sets of possible strategic alternatives. In the last part, we will examine these alternatives and make recommendation. This is an important part of this assignment because it relates to the established of strategies and that it is the ultimate goal of the analysis.
Part 1: Environmental scan:
•Internal activities
Firstly, let us look at the internal environment of inner-city Paint Corporation. We will analyses internal environment from two aspects which is strengths and weaknesses. This
References: J. David Hunger, Thomas L. Wheelen (2006), Essentials of strategic Management. http://www.judiciary.state.nj.us/strategic/conclu.htm http://www.rrb.gov/strategicplan/2009/conclusion.asp http://www.iamot.org/paperarchive/101B.PDF