Initial Corporate Document
Initial Corporate Document
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Scents for Cents
Firm Number: ADV51
Prepared For: Michael Manjuris
GMS 850 - Global Management Strategy
February 10, 2012
Strategy: Low Cost Production Strategy
Form of Company: Classical Firm
Vision Statement:
(1)We wish to achieve an NPV ranking with the top ten advanced firms by Quarter 4, 2014. (2) We also want to attain a debt/equity ratio of 1.2 and maintain it until Quarter 4, 2014. (3) Continually, we want to maintain a Quality Ratio Rate of Return of 3% or lower by Quarter 4, 2013. (4) UPDATED: Lastly, we wish to attain a total Market Share of 20% for perfume in the NAFTA and EU trade areas as well as 25% for aftershave in both the EU and NAFTA by Quarter 1, 2014 and maintain it until Quarter 2, 2015.
Mission Statement:
Scents for Cent’s objective is to create a reputation for being the leader in affordable personal care products, while still offering quality that is competitive within industry standards. Our vision centres around living up to and surpassing industry standards. We strive to stay true to our product by using a standardized formula that our customers have grown to appreciate and expect from us.
Management Team and Duties:
Francesco Policelli – Chief Executive Officer
My key roles as CEO are to determine the firm’s overall strategy and overseeing day-to-day tactical decisions. I input and overview each decision made before submitting our firm’s finals choices. I am responsible for locating opportunities that can benefit the firm, such as entering a new market, as well as positioning the firm away from potential threats (such as an undercutting competitor).
I am responsible for delegating responsibilities to each member of my executive team to ensure that the decisions made are appropriate and on par with our organization’s needs. Decision and executive team cohesiveness is an area that I feel I influence because I take
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Scents for Cents
Firm Number: ADV51
Prepared For: Michael Manjuris
GMS 850 - Global Management Strategy
February 10, 2012
Strategy: Low Cost Production Strategy
Form of Company: Classical Firm
Vision Statement:
(1)We wish to achieve an NPV ranking with the top ten advanced firms by Quarter 4, 2014. (2) We also want to attain a debt/equity ratio of 1.2 and maintain it until Quarter 4, 2014. (3) Continually, we want to maintain a Quality Ratio Rate of Return of 3% or lower by Quarter 4, 2013. (4) UPDATED: Lastly, we wish to attain a total Market Share of 20% for perfume in the NAFTA and EU trade areas as well as 25% for aftershave in both the EU and NAFTA by Quarter 1, 2014 and maintain it until Quarter 2, 2015.
Mission Statement:
Scents for Cent’s objective is to create a reputation for being the leader in affordable personal care products, while still offering quality that is competitive within industry standards. Our vision centres around living up to and surpassing industry standards. We strive to stay true to our product by using a standardized formula that our customers have grown to appreciate and expect from us.
Management Team and Duties:
Francesco Policelli – Chief Executive Officer
My key roles as CEO are to determine the firm’s overall strategy and overseeing day-to-day tactical decisions. I input and overview each decision made before submitting our firm’s finals choices. I am responsible for locating opportunities that can benefit the firm, such as entering a new market, as well as positioning the firm away from potential threats (such as an undercutting competitor).
I am responsible for delegating responsibilities to each member of my executive team to ensure that the decisions made are appropriate and on par with our organization’s needs. Decision and executive team cohesiveness is an area that I feel I influence because I take