Preview

Information Systems Development Trends for AirAsia

Best Essays
Open Document
Open Document
3706 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Information Systems Development Trends for AirAsia
Module title: Information Systems Development Trends (CT037-3-3ISDVT)
Assignment title: AirAsia Airlines
Student name: EBRAHIM HAMID HASAN SUMIEA
Student No: TP023669
Intake Code: UC3F1208SE
Hand out date: 26 FEBRUARY 2013
Hand in date: 31 MAY 2013
Lecturer name: AHAD JAWWAD

Table of Contents
No.
Content
Page
01.
Introduction to the Organization

3
02.
Executive Summary

4
03.
Assumptions

4
04.
Organisation Analysis

5
05.
Implemented Methodology

11
06.
Acquisition

16
07.
Recommendation

19
08.

References
20

1. Introduction to the Organisation

AirAsia” as their motto “Now everyone can fly” as stated in ‘Airlines Malaysia’ (2010), truly made possible for every class of passengers to get to their destinations, at minimal cost with LCC (Low Cost Carrier) principles, in Asia-Pacific counties. Established as “AirAsia” from 2001, KLIA (Kuala Lumpur International Airport) became its first LCCA and since then services have only superior, bit by bit. The organization has opened a sister service named “AirAsia X” in the year 2007, for long distance travel at low cost and kept a new slogan for this service “Now everyone can fly Xrta long”. As mentioned in the organisation ‘AirAsia’ (2013), this organization has associated companies, “AirAsia X” , “Indonesia AirAsia”, “Philippines ' AirAsia Inc”, “AirAsia Japan” and “Thai AirAsia”, this organization has made clear to the world that low cost fine services are possible throughout determination and courage, by one person the CEO of this organization Mr. Tony Fernandez. To offer the main services along with various other services “AirAsia” has started their web-based booking and services offering and now it has reached to a point where the organization needs a better way of developing their website, if they want to break the previous limits. Better website with better quality can attract more customers and this will



References: Online Airline Malaysia, 2010, AirAsia, viewed 1 May 2013, http://airlines-malaysia.com/2010/08/01/airasia/#more-65 AirAsia, 2013, Corporate Profile, viewed 6 May 2013, http://www.airasia.com/my/en/about-us/corporate-profile.page AirAsia, 2013, Achievements, viewed 10 May 2013, http://www.airasia.com/ot/en/about-us/awards.page Scrum Methodology, 2013, What’s unique about Scrum?, viewed 11 May 2013, http://scrummethodology.com/ Scrum Methodology, 2009, Scrum Phases, viewed 10May 2013, http://www.scrummethodology.org/scrum-phases.html CAPA, 2012, Revised AirAsia fleet rollout strategy, 2012 – 2026, viewed 6May 2013, http://centreforaviation.com/analysis/financials/bullish-airasia-reports-2011-profit-and-accelerates-expansion-68729

You May Also Find These Documents Helpful

  • Powerful Essays

    AIrAsia case study

    • 2575 Words
    • 9 Pages

    AirAsia uses a very simple and effective strategy of selling tickets. People have to buy tickets from AirAsia’s website which they do very easily. Thus, through this process, AirAsia saves a lot of money by not being liable to pay any travel agent. This Strategy of AirAsia is hard to imitate and makes them less vulnerable to new entrants. It also provides facilities to people like they can themselves print their ticket or boarding pass and thus competitors cannot easily copy this strategy of AirAsia.…

    • 2575 Words
    • 9 Pages
    Powerful Essays
  • Powerful Essays

    Airasia Marketing Analysis

    • 4783 Words
    • 137 Pages

    AirAsia believes in the no-frills, hassle-free, low fare business concept and feels that keeping costs low requires high efficiency in every part of business. Through the corporate philosophy of ‘Now Everyone Can Fly’, AirAsia has sparked a revolution in air travel with more and more people around the region choosing AirAsia as their preferred choice of transport. In the competitive airline industry, AirAsia keep improving their supportive and constructive management by being supportive and responsive in listening to its employee for any ideas for reducing cost. AirAsia is leading way for developing low cost airlines and its promises to revolutionize the international market place.…

    • 4783 Words
    • 137 Pages
    Powerful Essays
  • Good Essays

    Airasia Company Analysis

    • 1210 Words
    • 5 Pages

    AirAsia was established in 2001 by Dato' Sri Dr. Tony Fernandes and his partners. The company implemented the successful low-cost carrier (LCC) business model which is a basic airline; this business model origins from the successful airlines of Southwest Airlines in Europe and Ryanair in the UK (Poon and Waring, 2010). AirAsia started its first service within Malaysia with two Boeing 737s (Kotler and Armstrong, 2012). In 2002, in order to obtain higher capacity on planes and improved fuel-cost efficiency, AirAsia replaced the existing Boeing B737s with the new Airbus A320s (AirAsia, 2012). Recently,…

    • 1210 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    Business model is a low cost carrier, it require the operation to be lean, simple and efficient. The several key that AirAsia have been employed toward this effect, including: • • • • • • Safety First High Aircraft Utilization Low Fare, No Frills Streamline Operation Lean Distribution System Point to Point Network…

    • 4244 Words
    • 17 Pages
    Powerful Essays
  • Good Essays

    The philosophy of AirAsia is to make flying possible for everyone. Since 2001, AirAsia had swiftly broken travel norms across the globe, where it is a leading low-cost carrier that does not need further introduction in ASEAN. With the tagline “Now everyone can fly”, AirAsia ferried 135 million guests as at 31 December 2011. Furthermore during the past decade AirAsia established successful ventures with Thai AirAsia, Indonesia AirAsia, AirAsia Philippines, AirAsia Japan and AirAsia X (primarily focused on long-haul segment), allowing AirAsia to take low-cost flying to a further level with a route network that spans over 20 countries.Reasons for doing this business proposal…

    • 943 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    AirAsia¶s mission statement is to be the ³Asia 's leading low fare no frills airlineand first to introduce "ticketless" traveling, AirAsia will be unveiling moreincentives in the future to encourage more air travel among Malaysians.´(AirAsia, N.D).³Now Everyone Can Fly´ clearly describes AirAsia¶s value. Cost advantagescreated by AirAsia through operational effectiveness and efficiency go directly tothe customers. The customers now enjoy much more surplus than before as thefare falls dramatically and AirAsia captures some of the µdead weight losses¶ bycapturing segments of customers that previously cannot afford the airlines¶ fare.…

    • 1039 Words
    • 5 Pages
    Satisfactory Essays
  • Powerful Essays

    Introduction to AirAsia

    • 10721 Words
    • 43 Pages

    The main hub of AirAsia is in Kuala Lumpur, namely the Low Cost Carrier Terminal (LCCT). In 2003, AirAsia launched its second hub at the Senai International Airport in Johor Bahru. Besides, AirAsia also launched its first international flight to Bangkok in the same year. Since then, AirAsia’s has been expanding its routes to different countries such as Singapore, Indonesia, Philippines, and China.…

    • 10721 Words
    • 43 Pages
    Powerful Essays
  • Powerful Essays

    In 2007, AirAsia X was established focusing on the low-cost, long-haul segment. Establishing this sister company is to provide high-frequency and point-to-point networks to the long-haul business. AirAsia X’s cost efficiencies are derived from maintaining a simple aircraft fleet and a route network based on low-cost airports, without complex code-sharing and other legacy overheads that weigh down traditional airlines without compromising on safety.. AirAsia X’s efficient and reliable operations are fully licensed and monitored by Malaysian and…

    • 4944 Words
    • 20 Pages
    Powerful Essays
  • Good Essays

    Swot Analysis Airasia

    • 765 Words
    • 4 Pages

    The achievement that AirAsia received in 2012 is the world’s best low cost airline (AirAsia Berhad, 2013). The strength of AirAsia is that, they are leading low cost airline in today’s world and have good company strategic management with a successful story in the airplane industry. Their operational strategy that they have formulated at the beginning is consistent with their company’s objectives and was well conducted. Due to this, AirAsia able to create strong brand equity and generate more loyal customers because AirAsia fulfilled their customers by providing airline tickets at lower prices. AirAsia is no-frills airline that offers low ticket prices by cutting all the traditional services, providing streamline operations, landing in secondary airport and linking with other service providers like hotels, car rental and etc (AirAsia Berhad, 2013).…

    • 765 Words
    • 4 Pages
    Good Essays
  • Good Essays

    PEST Analysis Of AirAsias

    • 3039 Words
    • 10 Pages

    The leading low fare airline in the Asia - AirAsia has been expanding rapidly since 2001, to become an award winning and the largest low cost carrier in Asia. With a fleet of 72 aircrafts, AirAsia flies to over 61 domestic and international destinations with 108 routes, and operates over 400 flights daily from hubs located in Malaysia, Thailand and Indonesia. To date, AirAsia has flown over 55 million guests across the region and continues to spread its wings to create more extensive route network through its associate companies, Thai AirAsia and Indonesia AirAsia. AirAsia believes in the no-frills, hassle-free, low fare business concept and feels that keeping costs low requires high efficiency in every part of the business. Efficiency creates savings which are then passed on to guests so that affordable air travel can become a reality. Through our philosophy of ‘Now Everyone Can Fly’, AirAsia has sparked a revolution in air travel with more and more people around the region choosing AirAsia as their preferred choice of transport. As AirAsia continuously strives to promote air travel, we also seek to create excitement amongst our guests with our range of innovative and personalized service.…

    • 3039 Words
    • 10 Pages
    Good Essays
  • Powerful Essays

    Air Asia Ibs Case Study

    • 2214 Words
    • 9 Pages

    With the help of Conor McCarthy, the Irish low cost carrier Ryanair’s former director, a new business model for AirAsia was developed. The low cost carrier (“LCC”) model involves providing a no-frills flight offering, which involves cutting off value added services such as in-flight meals, allocated seating, and in-flight entertainment. This cost reduction is then passed on to customers, in tandem with AirAsia’s slogan, “Now everyone can fly.”…

    • 2214 Words
    • 9 Pages
    Powerful Essays
  • Satisfactory Essays

    Air Asia was established on 12 December 2001 by Mr. Tony Fernandes, the CEO of Air Asia and expanding rapidly since that. Air Asia is the leading low fare airline in Asia and Air Asia succeed to become the award winning, ‘Asia Pacific Airlines of the year 2003’ by Centre for Air Pacific Aviation (CAPA) in 2003. The vision of Air Asia is to serve the 3 billion people who are currently underserved with poor connectivity and high fare and to be the largest low cost airlines in Asia. Their mission is to create a globally recognized ASEAN brand, to attain the lowest cost so that everyone can fly with Air Asia, to be the best company to work for as employees are treated as part of a big family, and to maintain the highest quality product, embracing technology to reduce cost and enhance service levels.…

    • 611 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Air Asia essay summary

    • 3279 Words
    • 14 Pages

    AirAsia is a Malaysian low-cost airline headquartered in Kuala Lumpur International Airport, Sepang. It is Asia’s largest low-fare, no frills airline and a pioneer of low cost travel in Asia. AirAsia group operates scheduled domestic and international flights to over 400 destinations spanning 25 countries. Its main hub is the Low-Cost Carrier Terminal (LCCT) at Kuala Lumpur International Airport (KLIA). Its affiliate airlines are Thai AirAsia, Indonesia Airasia, AirAsia Philippines and AirAsia Japan, which have hubs in Don Mueng International Airport, Soekarno-Hatta International Airport, Clark International Airport and Narita International Airport.…

    • 3279 Words
    • 14 Pages
    Good Essays
  • Satisfactory Essays

    Air ASIA

    • 1123 Words
    • 19 Pages

    • Air Asia is proud to be a truly ASEAN carrier. • Had flown over 100 million guests upon the core believe that “Now Everyone Can Fly”. • Main terminal hub is the Low- Cost Carrier Terminal (LCCT) at Kuala Lumpur International Airport (KLIA). • Air Asia’s associates companies-…

    • 1123 Words
    • 19 Pages
    Satisfactory Essays
  • Powerful Essays

    Strategy

    • 3077 Words
    • 13 Pages

    Core business of AirAsia Berhad is broken travel norms around the globe and has risen to become the world best. Route network through more than 21 countries with applied low cost as their core business. In addition, efficient and maintaining a simple aircraft fleet and a route network based on low-cost airports. Besides that, objective of AirAsia Berhad operates scheduled domestic, regional and international flights to over 400 destinations spanning 25 countries (academia.edu, 2013). AirAsia Berhad carries 70 million passengers a year, within six years starting from 2014. In addition, turn the low-cost carrier terminal at the Kuala Lumpur International Airport into the regional hub for budget travel. AirAsia Berhad also plans to introduce more routes, add frequencies and develop their existing routes (scribd.com, 2013).…

    • 3077 Words
    • 13 Pages
    Powerful Essays