Influences of Advertising to Consumer Attitude Towards Buying a Product
THESIS STATEMENT
Advertisements are lifeline of companies. It persuades customers to buy their product. Everyone can use advertisements but they must obey the law. There are many types of advertisement that can influence consumer’s attitude to buy a product. The researchers think that TV ad is the most influential type of advertisement because most people watch TV and unlike other advertisements TV ad has the ability to convey your message with sight, sound, and motion. they more accurate to influence consumers because they can easily reach target audiences.
I. Introduction Historical context, definition of advertisement and thesis statement
II. History of Advertisement
A. Definition of Advertisement
B. people who first Advertisement
C. Types of Advertisements
D. New media and Advertising approach
E. Future of Advertisements
III. Problems Generated by Advertisements
A. Alcohol and cigarettes
B. Targeting Children
C. Negative Influences
IV. Benefits of Advertising A. Benefits to Companies
1. Help Increase Sales
2. Greatly Affect the companies lifeline
B. Benefits to Consumers
1. Connect easily to the Company
2. Consumers can see the product form their houses than going to the store.
V. Possible effects of Advertising
A. To Children
B. To teens
C. To adult
IV. Advertising and behavior
A. Children underage of 4 maybe unable to distinguish advertising.
B. Advertising increase consumption
C. Public perception of the medium
Conclusion: TV advertisements are likely to be more influential to the public and greatly influence company’s lifeline to succeed. They are most likely to be use as a medium because they reach very large audiences.
In June 1836, French newspaper La Presse is the first to include paid advertising in its pages, allowing it to lower its price, extend its readership and increase its profitability. The formula is soon copied by all titles. Around 1840, Volney Palmer established a predecessor to advertising agencies in Boston.[7] Around the
Advertisements are lifeline of companies. It persuades customers to buy their product. Everyone can use advertisements but they must obey the law. There are many types of advertisement that can influence consumer’s attitude to buy a product. The researchers think that TV ad is the most influential type of advertisement because most people watch TV and unlike other advertisements TV ad has the ability to convey your message with sight, sound, and motion. they more accurate to influence consumers because they can easily reach target audiences.
I. Introduction Historical context, definition of advertisement and thesis statement
II. History of Advertisement
A. Definition of Advertisement
B. people who first Advertisement
C. Types of Advertisements
D. New media and Advertising approach
E. Future of Advertisements
III. Problems Generated by Advertisements
A. Alcohol and cigarettes
B. Targeting Children
C. Negative Influences
IV. Benefits of Advertising A. Benefits to Companies
1. Help Increase Sales
2. Greatly Affect the companies lifeline
B. Benefits to Consumers
1. Connect easily to the Company
2. Consumers can see the product form their houses than going to the store.
V. Possible effects of Advertising
A. To Children
B. To teens
C. To adult
IV. Advertising and behavior
A. Children underage of 4 maybe unable to distinguish advertising.
B. Advertising increase consumption
C. Public perception of the medium
Conclusion: TV advertisements are likely to be more influential to the public and greatly influence company’s lifeline to succeed. They are most likely to be use as a medium because they reach very large audiences.
In June 1836, French newspaper La Presse is the first to include paid advertising in its pages, allowing it to lower its price, extend its readership and increase its profitability. The formula is soon copied by all titles. Around 1840, Volney Palmer established a predecessor to advertising agencies in Boston.[7] Around the
Cited: • http://www.wsu.edu/~taflinge/addefine.html, A Definition of Advertising by Richard F. Taflinger • http://en.wikipedia.org/wiki/Advertising • http://www.oppapers.com/essays/Tv-Its-Effects-Teens/152185 • http://www.oppapers.com/essays/Impact-Advertisements-Consumer- Buying/94059