Influence of Tv Programs in the Decision Making in Terms of Environmental Reservation Description of the Project
RESEARCH TOPIC/TITLE: Influence of TV Programs in the decision making in terms of Environmental Reservation Description of the Project Communication remains the most fundamental element of society and its progress. Therefore, the modern epoch of information technology - also known as the era of ‘satellite communication necessitates mass media as part and parcel of human existence, experience, and endeavour. Through communication, members of a society share their experiences and knowledge, understands each other, and generates collective wisdom specifically in environmental education.
Rationale The ever-expanding network of communication has overcome great distances and formidable boundaries. It has enabled the most essential and basic trait of human communication to thrive and flourish more splendidly. Today, various types of mass media enable people all over the world to interact and learn from each other at a tremendous pace. Communication, with the help of mass media, not only brings people but also communities together. The limitation between mass media, the viewers and their cultural transition has been the subject of studies of many scholars ever since the dawn information and communication age. It is reported that initially, early studies on mass media communication were based upon the assumption that the effects of mass media communication were powerful, direct, and uniform. The insight into the importance of diverse societal needs and priorities, and individual differences in people’s attitudes, values and other personality variables, prompted later scholars to cast doubt on its very theoretical foundation.
Objectives of the Study
General:
-To assess the respondents environmental consciousness by means of broadcast media
- To assess the level of affectivity of broadcast media in promoting environmental conservation
Specific:
- To determine the TV Programs
Rationale The ever-expanding network of communication has overcome great distances and formidable boundaries. It has enabled the most essential and basic trait of human communication to thrive and flourish more splendidly. Today, various types of mass media enable people all over the world to interact and learn from each other at a tremendous pace. Communication, with the help of mass media, not only brings people but also communities together. The limitation between mass media, the viewers and their cultural transition has been the subject of studies of many scholars ever since the dawn information and communication age. It is reported that initially, early studies on mass media communication were based upon the assumption that the effects of mass media communication were powerful, direct, and uniform. The insight into the importance of diverse societal needs and priorities, and individual differences in people’s attitudes, values and other personality variables, prompted later scholars to cast doubt on its very theoretical foundation.
Objectives of the Study
General:
-To assess the respondents environmental consciousness by means of broadcast media
- To assess the level of affectivity of broadcast media in promoting environmental conservation
Specific:
- To determine the TV Programs