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Individual Business Research Process

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Individual Business Research Process
Business Research Process
Raquel San Felipe
RES/351
November 6, 2014
Amanuel Gobena
Business Research Process
According to Business Research Methods by Cooper, D. R., & Schindler, P. S. (2014), “business research is a process of planning, acquiring, analyzing, and disseminating relevant data, information, and insights to decision makers in ways that mobilize the organization to take appropriate actions that, in turn, maximize performance” (pg. 4).
There are several stages involved in the research process, such as identify the problem or dilemma that a manager is having. Then decide on the necessary resources to use to conduct the research. Decide what methods to use to start gathering and preparing the information. Analyze the information, interpret, and report the findings to upper management.
Susan, who is a supervisor of Devil’s Den, used these methods in the following case study to conduct her research. She discovered her co-workers were stealing from the company, which she knows is wrong. Her dilemma was between saying something now, which is the right thing to do, and be fired, or do nothing and watch it continue until she becomes a manager when she can change it, but for now becomes part of the problem. Neither was a good decision for her. She had to figure out a way of dealing with co-workers to keep them from stealing from the company and being hated or worse, fired (Wright, D, 2014).
Dilemma
Due to poor management, Susan decides to do something about the situation of watching employees steal from the company. She cannot sit by and watch without saying something to someone in authority. If Susan says something to management, she may be fired. Confronting her co-workers would only turn them against her and “…eventually be forced from her position” (Wright, 2014). However, if she does not say anything, and let it continue, she could wait until she becomes a manager and will have the power to do something about it then, but then she would be just



References: Cooper, D. R., & Schindler, P. S. (2014). Business Research Methods (12th ed.). New York, NY: The McGraw-Hill Wright, D. (2014). Case study dilemma. Retrieved from http://www.answers.com/Q/Susan%27s_dilemma_in_case_study_dilemma_at_devil%27s_den

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