Individual Assignment Wk 3 STR 581
Apple Inc., External and Internal Environmental Analysis
Mandakini Nidathavolu
STR/581
March 29, 2015
Professor Edward Dempsey
Apple Inc., External and Internal Environmental Analysis Environmental analysis is required for strategic planning and strategic implementation for an organization. The two great minds of Steve Jobs and Steve Wozniak pioneered Apple Inc. into the market in 1976 and since then technology market changed forever. Their mission reached global markets with products and innovations that could only have been dreamed off before. They design and market computer software and consumer electronics in the world markets. The company has gone through varied changes in the external environment and internal as well. The external environment of the company has an impact on the various decisions that the firm makes and the management assess its environment and identifies the various domains that affect operations of the company.
External Environment and Internal Environment Globalization has played a very specific and important role in recent times for businesses across the world. Global market for Apple is a priority and of high importance because there is a huge competition and Apple’s management understand that key personnel need to be deployed to keep the edge and competitive advantage of their firm running. Many U.S. companies have lost out on tapping into the key global competition and suffered losses; Apple is carefully strategizing in order to avoid that. The key challenge would be to capitalize on their digital technology which Apple is strategically placing its bets on, which would help it to expand the company revenues. The operational success of Apple in niche markets such as Japan, India, China, and Europe gives a good idea of their visibility and profitability in those markets. The world markets are aware of Apple’s technological advances as well as their achievement of being the largest publicly traded company by market
Mandakini Nidathavolu
STR/581
March 29, 2015
Professor Edward Dempsey
Apple Inc., External and Internal Environmental Analysis Environmental analysis is required for strategic planning and strategic implementation for an organization. The two great minds of Steve Jobs and Steve Wozniak pioneered Apple Inc. into the market in 1976 and since then technology market changed forever. Their mission reached global markets with products and innovations that could only have been dreamed off before. They design and market computer software and consumer electronics in the world markets. The company has gone through varied changes in the external environment and internal as well. The external environment of the company has an impact on the various decisions that the firm makes and the management assess its environment and identifies the various domains that affect operations of the company.
External Environment and Internal Environment Globalization has played a very specific and important role in recent times for businesses across the world. Global market for Apple is a priority and of high importance because there is a huge competition and Apple’s management understand that key personnel need to be deployed to keep the edge and competitive advantage of their firm running. Many U.S. companies have lost out on tapping into the key global competition and suffered losses; Apple is carefully strategizing in order to avoid that. The key challenge would be to capitalize on their digital technology which Apple is strategically placing its bets on, which would help it to expand the company revenues. The operational success of Apple in niche markets such as Japan, India, China, and Europe gives a good idea of their visibility and profitability in those markets. The world markets are aware of Apple’s technological advances as well as their achievement of being the largest publicly traded company by market
References: Apple. (2012). Retrieved from http://www.apple.com - Apple and the Environment. Retrieved August 25, 2012, from http://www.apple.com/environment/ Apple Reports Third Quarter Results. (2012). Retrieved from http://www.apple.com/pr/library/2005/07/13Apple-Reports-Third-Quarter-Results.html All About Strategic Planning. (2012). Retrieved August 25, 2012 from http://managementhelp.org/strategicplanning/index.htm Barney, J.B. (2007). Gaining and sustaining competitive advantage (3rd ed.). Upper Saddle River, NJ: Pearson Prentice Hall. History of Apple Inc. (2012). Retrieved from ttp://en.wikipedia.org/wiki/History_of_Apple_Inc. Pearce II, J. A., & Robinson, J. R. (2011). Strategic management: Formulation, Implementation, and Control (12 'th ed.). New York: McGraw-Hill I. (http://www.strategicmanagementinsight.com/swot-analyses/apple-swot-analysis.html)