Individual Assignment for Week Five
Individual Assignment for Week Five
Individual Assignment for Week Five
Problem one in Chapter11 Define the appropriate target population and the sampling frame in each of the following situations: a. The manufacturer of a new cereal brand wants to conduct in-home product usage tests in Chicago. The appropriate target population is defined as follows Elements: male or female head of the household responsible for most cooking. Sampling units: householders Extent: Chicago Time: 2012 The sampling frame could be a mailing list purchased from the supermarkets. b. A national chain store wants to determine the shopping behavior of customers who have its store card. The appropriate target population is defined as follows Elements: person who has its store card. Sampling units: person Extent: nation Time: 2012 The sampling frame could be the customer contact list. c. A local TV station wants to determine households’ viewing habits and programming preferences. The appropriate target population is defined as follows Elements: male or female head of the household who watch TV most. Sampling units: household Extent: local area Time: 2012 The sampling frame could be a city directory d. The local chapter of the American Marketing Association wants to test the effectiveness of its new member recruitment campaign in Atlanta. The
Individual Assignment for Week Five
Problem one in Chapter11 Define the appropriate target population and the sampling frame in each of the following situations: a. The manufacturer of a new cereal brand wants to conduct in-home product usage tests in Chicago. The appropriate target population is defined as follows Elements: male or female head of the household responsible for most cooking. Sampling units: householders Extent: Chicago Time: 2012 The sampling frame could be a mailing list purchased from the supermarkets. b. A national chain store wants to determine the shopping behavior of customers who have its store card. The appropriate target population is defined as follows Elements: person who has its store card. Sampling units: person Extent: nation Time: 2012 The sampling frame could be the customer contact list. c. A local TV station wants to determine households’ viewing habits and programming preferences. The appropriate target population is defined as follows Elements: male or female head of the household who watch TV most. Sampling units: household Extent: local area Time: 2012 The sampling frame could be a city directory d. The local chapter of the American Marketing Association wants to test the effectiveness of its new member recruitment campaign in Atlanta. The