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Indian DTH Industry: An Economic Analysis

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Indian DTH Industry: An Economic Analysis
Indian DTH (Direct to Home) Industry – An Economic Analysis

Managerial Economics Assignment

Indian DTH (Direct to Home) Industry – An Economic Analysis
Prepared by: Prashant Vashishtha ePGP-03-055

Submitted to:

Dr. Kausik Gangopadhyay Indian Institute of Management, Kozhikode 16-Jan-2011

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Indian DTH (Direct to Home) Industry – An Economic Analysis

Contents
Contents..................................................................................................................... 2 Scope.......................................................................................................................... 3 DTH Industry – An Overview.......................................................................................3 Structure of the Indian DTH Industry.........................................................................4 3.1 Pricing............................................................................................................... 5 Substitutes products for DTH offerings.......................................................................6 Complement products ...............................................................................................7 Entry barriers in DTH industry....................................................................................8 Recent entrants..........................................................................................................8 Conclusion.................................................................................................................. 9 References..................................................................................................................9

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Indian DTH (Direct to Home) Industry – An Economic Analysis

Scope
This assignment is mainly to understand the market structure of DTH (direct to home) industry in India. This paper also explains the various factors based on economic theories like current structure, various


References: http://en.wikipedia.org/wiki/Satellite_television http://en.wikipedia.org/wiki/Television_in_India http://www.pluggd.in/dth-industry-in-india-analysis-297/ http://www.indiadth.in/ http://sivasundaram.com/wp-content/uploads/2007/08/dth-industry-inindia.pdf http://www.saveondish.com/forum/dth-players-with-market-share-t17564.html http://www.dataxisnews.com/?p=18701 http://economictimes.indiatimes.com/news/news-byindustry/media/entertainment-/media/India-to-be-worlds-biggest-DTHmarket-by-2012-Study/articleshow/5840938.cms http://www.indiantelevision.com/dth/dth12.htm http://www.ximb.ac.in/ximb_journal/Publications/Article-12-13.pdf 9 Indian DTH (Direct to Home) Industry – An Economic Analysis 10
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