Preview

Indian Dairy Food Market:Consumer Trends Analysis

Good Essays
Open Document
Open Document
627 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Indian Dairy Food Market:Consumer Trends Analysis
The Leading Distributor of Market Research Reports, MarketReportsStore.com publishes CANADEAN’s report on “Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Indian Dairy Food Market”.
Summary
This report provides an overview of the Indian Dairy Food market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development for effectively targeting the most pertinent consumer need states and offers strategic recommendations to capitalize on the evolving consumer landscape
Key Findings
• India''s Dairy market is one of the fastest-growing worldwide in volume terms
• India''s booming youth population is looking to Dairy to fulfil age-based nutritional needs
• Time-scarce consumers are increasingly seeking products that can be consumed outside of the home
• Fun and Enjoyment is particularly important to young consumers, who consume a third of all Dairy
• Consumers are motivated by the ethical treatment of cows due to their status in Hindu culture
• India''s low per capita consumption of packaged Dairy products provides significant room for growth as disposable incomes rise and cold-chain distribution networks improve.
Inquire about this report at http://marketreportsstore.com/purchase?rname=9056 or Call +1 888 391 5441
Synopsis
This report allows readers to identify the key demographic groups driving consumption in the Indian Dairy market, and what motivates their consumption. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. This enables the reader to identify the most important trends within the market and also determine whether beliefs over what influences consumer behavior within the category are accurate.
In particular, this report includes:
• Key consumer demographic groups driving consumption within

You May Also Find These Documents Helpful

  • Better Essays

    -People in their middle age 31-50 are buying more dairy products in the last years…

    • 5294 Words
    • 44 Pages
    Better Essays
  • Good Essays

    The report "Dairy Alternative (Beverage) Market by Type (Soy, Almond, Rice), Formulation (Plain, Flavored, Sweetened, Unsweetened), Channel (Supermarket, Health Store, Pharmacy, Convenience Store) & Geography - Global Trends & Forecast to 2018", defines and segments the dairy alternative beverage market with an analysis and forecast of revenue and volume for plant-based dairy alternative beverages. It also identifies driving and restraining factors for the dairy alternative beverage market with an analysis of trends, opportunities, burning issues, winning imperatives, and challenges…

    • 362 Words
    • 2 Pages
    Good Essays
  • Best Essays

    Cadbury Marketing Case Study

    • 3614 Words
    • 15 Pages

    Choose a product and then critically analyse its market situation and positioning, using relevant marketing concepts. Product Selected: Cadbury Dairy Milk (CDM)…

    • 3614 Words
    • 15 Pages
    Best Essays
  • Powerful Essays

    Ready to Eat Food Industry

    • 3342 Words
    • 14 Pages

    This project is on the study of READY TO EAT FOOD market of India. We have done analysis based on the primary data (which are collected through survey & personal interview) and secondary data (which are collected from different sources like internet, magazines, and reports of different Government agencies).…

    • 3342 Words
    • 14 Pages
    Powerful Essays
  • Better Essays

    Danone Case Study

    • 2249 Words
    • 9 Pages

    In order to enter the Irish fresh dairy market, Danone needed to understand the market segments within the industry and set about finding gaps in the segmentation. Market gap analysis includes looking into various segments such as geographical segmentation, (which showed Irish consumption of dairy products was low in comparison to mainland Europe), demographic, psychographical and behavioural segmentation. It was the analysis of the behavioural segmentation in Ireland which proved most useful in identifying where the opportunities lay for Danone.…

    • 2249 Words
    • 9 Pages
    Better Essays
  • Powerful Essays

    Kfc Market Analysis

    • 6788 Words
    • 28 Pages

    Our research further revealed that there is a large scope of growth in the untapped tier-II and tier-III cities, owing to which, major fast food retailers have already started applying various marketing strategies in popularizing their brands in these cities. Furthermore, they are aiming to provide affordable and customized products to suit the needs of people that would ultimately provide necessary boost to the Indian fast food industry.…

    • 6788 Words
    • 28 Pages
    Powerful Essays
  • Satisfactory Essays

    I will investigate all aspects of Dairy milk's marketing mix, these include: product, price, promotion and place. After I have investigated these aspects I will analyse and evaluate my results from the Primary research.…

    • 283 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Indian Cheese Industry

    • 4862 Words
    • 20 Pages

    The organised cheese industry in India is at best in its nascent stage, accounting for less than 1% of total dairy production and largely limited to urban consumption.…

    • 4862 Words
    • 20 Pages
    Powerful Essays
  • Powerful Essays

    Cadbury India Limited is the biggest chocolate importer and manufacturer in India since 1948 (Cadbury, 2007), launching series of chocolates for the various segments and strata of people in India’s large and diverse population. Exploiting the monopoly of Cadbury’s market can be highly beneficial and profitable by launching our product, Cadbury Choco Slim, a diet chocolate which will specifically serve the needs and wants of the higher income group who are more health conscious and can afford to pay for a product that serves their purpose. Throughout this project we will cover particular segments and the marketing mix strategically implemented for this selected segmented in order to achieve maximum profit and customer satisfaction. Personal interviews of various customers and their families have seemed successful for the acceptability of Choco Slim. The use of internet has been very helpful in obtaining various data which were further implemented in our project to describe our suggested product in much more detail. The use of graphs and charts has been made for a more vivid visual experience of the results that were fetched via our research.…

    • 3025 Words
    • 13 Pages
    Powerful Essays
  • Powerful Essays

    The market for processed milk and a dairy product has been growing at around 15 percent annually in the last several years, primarily driven by rapid urbanization and growing private incomes of Mongolians. As these trends continue and Mongolians skepticism of imported dairy products grows after recent melamine scandals in China, demand for domestically made dairy products is expected to continue to increase.…

    • 4759 Words
    • 20 Pages
    Powerful Essays
  • Powerful Essays

    Juhayna Consumer Behavior

    • 3039 Words
    • 13 Pages

    In this paper we are illustrating the consumer’s behavior towards Juhayna Full Cream Milk. The paper includes the SWOT analysis of the product, the segmentation the company uses, the values in Egypt that affect the purchase of the product, the reference group influence on the Full Cream Milk, how customers perceive the product, and all other aspects whether situational or social and related to the product directly or indirectly that affects the consumer when buying the product.…

    • 3039 Words
    • 13 Pages
    Powerful Essays
  • Powerful Essays

    The study has used personal visits to whey processing plants and modern format stores, questionnaire survey of gym visitors, unstructured interviews with trainers, dieticians, and unstructured interview on telephone with employees of these plants, use of checklist for retailers and distributors. Secondary data from internet and literature have been used.…

    • 13429 Words
    • 54 Pages
    Powerful Essays
  • Good Essays

    Drinking milk products consists of an extremely popular group of dairy products in India. Milk is seen as a source of wholesome nutrition amongst rural as well as urban households, with fresh/pasteurised milk expected to comprise 83% of value sales of…

    • 1400 Words
    • 6 Pages
    Good Essays
  • Satisfactory Essays

    Sarss Dairy Project

    • 11190 Words
    • 45 Pages

    I, the undersigned, hereby declare that the Project Report entitled “CONSUMER AWARENESS TOWARDS SARAS PRODUCTS, SARAS DAIRY AJMER ’’ written and submitted by me to the Rajasthan Technical University, Kota in partial fulfillment of the requirements for the award of degree of Master of Business Administration under the guidance of MS. SWETA is my original work and the conclusions drawn therein are based on the material collected by myself.…

    • 11190 Words
    • 45 Pages
    Satisfactory Essays
  • Better Essays

    Saras Dairy

    • 2806 Words
    • 12 Pages

    RESEARCH ANALYSIS [A] CONSUMER SATISFACTION LEVEL IN MILK Q NO (1)- Milk purchased from? Key findings and suggestions—total milk consumption in jodhpur urban is approx. 4 lac.…

    • 2806 Words
    • 12 Pages
    Better Essays