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India
Team C: Cole Kamish, Tara Gerkens,Virginia Froonjian
Bambā: Water Purification System for Mumbai Metro Area
Multinational Business 52:620:369:40

Table of Contents 1. Basic Information………………………………………………………………….3 2. Executive Summary……………………………………………………………….5 3. Mission Statement and Vision…………………………………………………….7 4. Company Overview……………………………………………………………….7 5. Product & Service Plan……………………………………………………………7 6. Management Plan………………………………………………………………….8 7. Financial Plan……………………………………………………………………...9 8. Operating Plan…………………………………………………………………...10 9. Marketing Plan…………………………………………………………………11

Executive Summary
India is located in South Asia and is Asia’s second most populous with over 1.2 billion people. It is a federation with a parliamentary system governed under the Constitution of India and boasts the most populous democracy in the world. The most dominant religion in India today is Hinduism. About 80% of Indians are Hindus. Around 500 BC two other religions developed in India, namely, Buddhism and Jainism. Today only about 0.5% of Indians are Jains and about 0.7% are Buddhist. One comparatively new religion in India is Sikhism and it was established in the 15th century. About 2% of Indians are Sikhs. Along with the religions that developed in India, there are followers of non-Indian religions. The largest non-Indian religion is Islam. They are about 12% of India's population. Christians are more then 2% of India's population. Hindi and English are India’s official language with Hindi being the most common spoken language consisting of 13 dialects.
With India having the largest democracy in the world, it has the biggest number of people with franchise rights and the largest number of political parties, which take part in election campaign. In the 1996 national elections, almost 600 million people voted and an average of 26 candidates competed for each of the 543

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