Important Factors In The Marketing Envi
INTRODUCTION
Marketing environment is the forces that directly and indirectly influence an organizations capability to undertake its business. The trading forces operating in a market place over which a business has no direct control, but which shape the manner in which the business function and is able to satisfy its customers.
Marketing environment can be divided into 2 environments which are internal environment and external environment.
Internal environment is the forces and actions inside the firm that affect the marketing operation composed of internal stake holders and the other functional areas within the business organization.
External environment can be divided into 2 groups which are Microenvironment and Macroenvironment. Microenvironment and Marcoenvironment are the important factors in the marketing environment. Mircoenvironment are the environmental factors are in its proximity. The factors influence the company’s non – capacity to produce and serve the market. There are several factors in Microenvironment which is Company, Supplier, Marketing intermediaries, Competitor, Publics and customers. Meanwhile in Macroenvironment is all the other actors operate in surrounded. They are demographic, economical, natural, political, and technological. We will start with internal environment and later followed by external environment that consist of microenvironment and macroenvironment. We will discuss, what are the important factors of the internal and external environment in the marketing environment in organization.
The internal environment of marketing
The internal environment is comprises of the activities inside of your marketing organization. In your internal environment, you have some variables to make decisions and influence your marketing efforts, such variables as in your 7Ps of marketing e.g. product, promotion, price, place, process, physical environment.
Product
To begin with, develop the habit of looking at your product as though you were
Marketing environment is the forces that directly and indirectly influence an organizations capability to undertake its business. The trading forces operating in a market place over which a business has no direct control, but which shape the manner in which the business function and is able to satisfy its customers.
Marketing environment can be divided into 2 environments which are internal environment and external environment.
Internal environment is the forces and actions inside the firm that affect the marketing operation composed of internal stake holders and the other functional areas within the business organization.
External environment can be divided into 2 groups which are Microenvironment and Macroenvironment. Microenvironment and Marcoenvironment are the important factors in the marketing environment. Mircoenvironment are the environmental factors are in its proximity. The factors influence the company’s non – capacity to produce and serve the market. There are several factors in Microenvironment which is Company, Supplier, Marketing intermediaries, Competitor, Publics and customers. Meanwhile in Macroenvironment is all the other actors operate in surrounded. They are demographic, economical, natural, political, and technological. We will start with internal environment and later followed by external environment that consist of microenvironment and macroenvironment. We will discuss, what are the important factors of the internal and external environment in the marketing environment in organization.
The internal environment of marketing
The internal environment is comprises of the activities inside of your marketing organization. In your internal environment, you have some variables to make decisions and influence your marketing efforts, such variables as in your 7Ps of marketing e.g. product, promotion, price, place, process, physical environment.
Product
To begin with, develop the habit of looking at your product as though you were