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Importance of Effective Communication

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Importance of Effective Communication
Running head: EFFECTIVE COMMUNICATION

Importance of Effective Communication
Brandi Spohn

Importance of Effective Communication
Communication is one of the most used tools in society. In fact, the average person sends between 100 and 300 messages per day. (McCaskill) Defined by Robbins and Judge (2013) as “the transfer and understanding of meaning” communication has an impact on each and every relationship we have, regardless of the length. (p. 665) Communication is the way that we provide information to others, both intentionally and unintentionally. Due to the significant impact that communication has on every relationship, personal, professional or otherwise, it is important that the communication is effective.
Communication
Before communication can take place, there must be a purpose, or message to be sent from the sender and receiver. Communication starts by a sender encoding a message, passing it through a channel to the receiver, who then decodes the message. (Robbins & Judge, 2013, p. 338) The entire communication process, “the steps between a source and a receiver that result in the transfer and understanding of meaning” (Robbins & Judge, 2013, p.339) has eight key parts. According to Robbins and Judge (2013), the parts are the sender, encoding, the message, the channel, decoding, the receiver, noise and feedback. (p. 338)
There are two types of channels that information can flow through; formal channels and informal channels. The type of channel being used must be chosen by the sender. Formal channels “are established by the organization and transmit messages related to the professional activities of members.” (Robbins & Judge, 2013, p.338) Informal channels often cater to personal and social messages as they are spontaneous and materialize based on a response to individual choices. (Robbins & Judge, 2013, p. 338)
Noise and feedback go hand in hand, in that the noise represents some of the communication barriers

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