Implementation of Corporate Social Responsibility for International Hotel chains from Asian perspective in Almaty, Kazakhstan
UNIVERSITY CENTER “CESAR RITZ”
Implementation of Corporate Social Responsibility for International Hotel chains from Asian perspective in Almaty, Kazakhstan
Submitted on:
24th September
By:
Umigulsum Zhumatayeva
183005
Submitted to:
Ms. Carrol Jordan
In partial fulfilment of the requirements for the Degree of
Bachelor in International Business in Hotel and Tourism Management
Declaration
The author, Umigulsum Zhumatayeva, hereby declares that this paper is original and does not include any copied material unless acknowledge and referenced. This study was conducted in compliance with requirements and in partial fulfilment of the requirements for the degree of Bachelor in international business in hotel and tourism management of University Center “Cesar Ritz”.
Zhumatayeva Umigulsum
24 September 2010
Abstract
The term corporate social responsibility its concept, definition and approach had an impact on the hospitality industry as well as appeared in the academic sources from different points of view. Globalization improved the cohesive understanding of this notion. Also it forced international businesses to unify their strategies in relation to CSR in order to have a sustainable brand image. Such countries as the U.S., the U.K. and Japan have a strong presence on the corporate governance scene. They lead and direct further development of this concept and the ways to approach it. The only constraint is the cultural variable and the specific conditions every international organization faces (Reddy, 2009; Rizk, 2008).
The secondary data gathered was supported by four managerial level employees of the international hotel chains, who agreed to participate in this research project. Both secondary and primary researches were carefully selected in order to assess the extent of the implementation of the corporate social responsibility in Asian developing countries on the example
Implementation of Corporate Social Responsibility for International Hotel chains from Asian perspective in Almaty, Kazakhstan
Submitted on:
24th September
By:
Umigulsum Zhumatayeva
183005
Submitted to:
Ms. Carrol Jordan
In partial fulfilment of the requirements for the Degree of
Bachelor in International Business in Hotel and Tourism Management
Declaration
The author, Umigulsum Zhumatayeva, hereby declares that this paper is original and does not include any copied material unless acknowledge and referenced. This study was conducted in compliance with requirements and in partial fulfilment of the requirements for the degree of Bachelor in international business in hotel and tourism management of University Center “Cesar Ritz”.
Zhumatayeva Umigulsum
24 September 2010
Abstract
The term corporate social responsibility its concept, definition and approach had an impact on the hospitality industry as well as appeared in the academic sources from different points of view. Globalization improved the cohesive understanding of this notion. Also it forced international businesses to unify their strategies in relation to CSR in order to have a sustainable brand image. Such countries as the U.S., the U.K. and Japan have a strong presence on the corporate governance scene. They lead and direct further development of this concept and the ways to approach it. The only constraint is the cultural variable and the specific conditions every international organization faces (Reddy, 2009; Rizk, 2008).
The secondary data gathered was supported by four managerial level employees of the international hotel chains, who agreed to participate in this research project. Both secondary and primary researches were carefully selected in order to assess the extent of the implementation of the corporate social responsibility in Asian developing countries on the example