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Impact of Global and Local Media Advertisement on Children

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Impact of Global and Local Media Advertisement on Children
IMPACT OF GLOBAL AND LOCAL MEDIA ADVERTISEMENT ON CHILDREN

Submitted by:
S.BHAVANA
ASSISTANT PROFESSOR
DEPARTMENT OF VISUAL COMMUNICATION
ACHARIYA ARTS AND SCIENCE COLLEGE
VILLIANUR, PUDUCHERRY
9976228555
sbhavana.bala@gmail.com

Submitted To:
Professor. Govindaraju
Head of the Department
Department of Communication
Manonmaniam Sundaranar University
Tirunelveli - 627 012
E-mail ID : actconference2012@gmail.com

Submitted for:
(ACT-TNP Annual Conference on Globalisation, Local Media and Social Issues)
DEPARTMENT OF COMMUNICATION
Manonmaniam Sundaranar University
Tirunelveli

Abstract:

Children have become much more interested watching TV over many years and it has become a primary action to some lives. Typically, children begin watching television at an early age of one year, and by the age two or three children become enthusiastic viewers. This has become a problem because many children are watching television and the shows that they are watching (even if they are cartoons) have become violent and addictive. Now a days they are addicted to watching TV .Comparatively spending hour for playing is less than watching TV, play video games. TODAY all TV ads focused on children to attract consumers and were targeting the child viewer. Children in the 5-15 years age group want to buy products (by the influence of ads). Monitoring of advertisements has become essential. Children that have large amounts of TV time have increased weight problems, decreased academic performance, and decreased socialization skills. Thus the present study aims to find the how TV Advertising influences their children’s and how it affects their health in Pondicherry.

Key Words: Advertising, children, Influence, television.

INTRODUCTION:

Since the middle of the twentieth century, television has grown from a novelty to a fixture in 90 percent of Indian households. Over time, the character of the medium also changed dramatically. Once
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