Impact of External Environment on Business
Introduction
This paper will present a general idea about small and medium size enterprises in goods or services. Marriot Hotel in Melbourne is chosen as an example of discussion the following sections. The discussion will cover the following points: a profile and nature of Marriot Hotel, rationale for selecting this hotel, illustration of how changes in external environment factors have impacted on business over the last 5 to 10 years. Also, this paper will examine the environmental forces that are relevant to the business and discuss the rationale behind the environmental forces. Moreover, it presents an outline why other factors and forces may not be relevant to this business. Finally, this paper will identify and discuss the forces that may effect on business over the next decade or so supplemented with a proposed marketing strategy.
Small and medium size enterprises
Definition
There is no single definition of a business, or of a firm or enterprise which are often used to mean the same thing. Generally, it means a legal unit, person or group of people producing goods or services under their own control and with their own legal identity. A branch or office of a larger organisation is not in itself a business.
There are many definitions of a small and medium sized enterprise. However, the best to be found is the European Union definition. They define a small enterprise as one with under 50 employees, and a medium enterprise as one with at least 50 but under 250 employees.
Characteristics of small and medium-sized enterprises
Small and medium-sized enterprises are characterized as:
Sole proprietorships, run by one self-employed person;
Partnerships run by two or more people; and
Companies in which the working directors, are counted as employees.
http://66.102.7.104/search?q=cache:NCBCGbm7N0oJ:www.sbs.gov.uk/content/analytical/statistics/methodology
Role of small and medium-sized enterprises
Small and medium-sized
This paper will present a general idea about small and medium size enterprises in goods or services. Marriot Hotel in Melbourne is chosen as an example of discussion the following sections. The discussion will cover the following points: a profile and nature of Marriot Hotel, rationale for selecting this hotel, illustration of how changes in external environment factors have impacted on business over the last 5 to 10 years. Also, this paper will examine the environmental forces that are relevant to the business and discuss the rationale behind the environmental forces. Moreover, it presents an outline why other factors and forces may not be relevant to this business. Finally, this paper will identify and discuss the forces that may effect on business over the next decade or so supplemented with a proposed marketing strategy.
Small and medium size enterprises
Definition
There is no single definition of a business, or of a firm or enterprise which are often used to mean the same thing. Generally, it means a legal unit, person or group of people producing goods or services under their own control and with their own legal identity. A branch or office of a larger organisation is not in itself a business.
There are many definitions of a small and medium sized enterprise. However, the best to be found is the European Union definition. They define a small enterprise as one with under 50 employees, and a medium enterprise as one with at least 50 but under 250 employees.
Characteristics of small and medium-sized enterprises
Small and medium-sized enterprises are characterized as:
Sole proprietorships, run by one self-employed person;
Partnerships run by two or more people; and
Companies in which the working directors, are counted as employees.
http://66.102.7.104/search?q=cache:NCBCGbm7N0oJ:www.sbs.gov.uk/content/analytical/statistics/methodology
Role of small and medium-sized enterprises
Small and medium-sized