Evaluating the Impact of Digital Media on Brand Awareness Under the Influence of Social Media Advertising in Pakistan
I.B&M – U.E.T
To evaluate the impact of digital media on brand awareness under the influence of social media advertising.
Project Proposal
Shahmir Arif 034
Raheel Waqas 163
Asad Ali 114
Ahmad Afaq 144
4/12/2014
Problem Statement:
Our report aims to find whether these brands have done sufficient advertising online and if they have reached the target audience. A large market exists for these brands to capture. Majority of the upper upper class has been tapped into but the remaining upper middle is left alone. This socio-economic class has the potential to buy designer wear. This aspect has been ignored in Pakistan which helps the socio-economic class to get aware.
This report shows a glimpse of what the market prefers in terms of brand comparison and how internet is a useful tool for gaining and making brand awareness.
Introduction:
The internet usage for Pakistan has been increasing from 2000 to 2010 from 133, 900 users to 18500,000 users nationwide. Branding is usually done in the traditional way; Making a product, deciding a Brand name and developing the Brand equity along with Brand perceptions through traditional communication strategies. Creating Brand experience for consumers through an online portal or online advertising is a challenge. The Fashion Industry in Pakistan has many designers with most of them having an online presence in the form of advertising, websites or on online Social Medias. Analyzing the effectiveness of the Social Medias used along with the reach and communication objectives behind the brand will help provide insights to the topic.
Branding in the digital age has its limitations, but as put by Peter Drucker in 2006, “Business has only two functions - marketing and innovation”. If innovation exists, anything can be made possible. Brands exist throughout the globe. Let it be Coca-Cola, Harley Davidson or Apple. All have landmarks. Designers have made it huge in their respective industries. In Pakistan, there
To evaluate the impact of digital media on brand awareness under the influence of social media advertising.
Project Proposal
Shahmir Arif 034
Raheel Waqas 163
Asad Ali 114
Ahmad Afaq 144
4/12/2014
Problem Statement:
Our report aims to find whether these brands have done sufficient advertising online and if they have reached the target audience. A large market exists for these brands to capture. Majority of the upper upper class has been tapped into but the remaining upper middle is left alone. This socio-economic class has the potential to buy designer wear. This aspect has been ignored in Pakistan which helps the socio-economic class to get aware.
This report shows a glimpse of what the market prefers in terms of brand comparison and how internet is a useful tool for gaining and making brand awareness.
Introduction:
The internet usage for Pakistan has been increasing from 2000 to 2010 from 133, 900 users to 18500,000 users nationwide. Branding is usually done in the traditional way; Making a product, deciding a Brand name and developing the Brand equity along with Brand perceptions through traditional communication strategies. Creating Brand experience for consumers through an online portal or online advertising is a challenge. The Fashion Industry in Pakistan has many designers with most of them having an online presence in the form of advertising, websites or on online Social Medias. Analyzing the effectiveness of the Social Medias used along with the reach and communication objectives behind the brand will help provide insights to the topic.
Branding in the digital age has its limitations, but as put by Peter Drucker in 2006, “Business has only two functions - marketing and innovation”. If innovation exists, anything can be made possible. Brands exist throughout the globe. Let it be Coca-Cola, Harley Davidson or Apple. All have landmarks. Designers have made it huge in their respective industries. In Pakistan, there