Imc Process in Advertising
McDonalds is known today around the world and by every two year old. When they first opened up in 1940 they were a BBQ drive thru. In 1948 they reopened as a hamburger joint and their big advertisement was 15 cent hamburgers. In 1955 the golden arches were designed by architect Stanley Meston, and they did not know at that time they would become the national trademark of McDonalds. The advertising has changed over the years, but the catchy phrases live on and most people would know the company by their slogans. The first advertisement done for McDonalds was the number of hamburgers sold, the first sign read 100 million sold in 1958. Over the years it has changed to billions and billions. By 1962 they were advertising the first come in and sit down McDonalds. The biggest advertising campaign came for McDonald’s in 1966 when they introduced Ronald McDonald in the first television commercials and at the Macy’s Thanksgiving Day Parade where Ronald McDonald was sitting in a flying hamburger. He became an instant hit by children and the franchise grew tremendously in the next few years even to include internationally. In 1971 the advertising grew to add friends for Ronald McDonald to include Hambuglar, Grimace, Mayor McCheese, Captain Crook, and the Big Mac in Ronald McDonald land. The advertising of these new characters created frenzy for children with toys, games, and cartoons. The “Have you had your break today,” advertisement began in 1995, and in 1997 the catch phrase was “Did Someone say McDonalds?” That did not catch on as well as the advertisers expected so in 1998 they changed it to “Made for you,” this is still their slogan today.
Advertising the “Made for you,” slogan has benefited the company greatly because even in the recession during 2007-2008 sales to the company still grew. The advertising of McDonalds use to be driven more towards children, but in recent years it has been geared more towards adults with Wi-Fi advertising, the line of
Advertising the “Made for you,” slogan has benefited the company greatly because even in the recession during 2007-2008 sales to the company still grew. The advertising of McDonalds use to be driven more towards children, but in recent years it has been geared more towards adults with Wi-Fi advertising, the line of
Cited: O’BRIEN, K. (2012, may 4). The Money Issue. Retrieved from The New York Times: http://www.nytimes.com/2012/05/06/magazine/how-mcdonalds-came-back-bigger-than-ever.html?pagewanted=all O’Brien, K. (2012, may 5). The secrets of McDonalds. Retrieved from New York Times: http://www.centives.net/S/2012/the-secrets-of-mcdonalds/